YouTube SEO - How To Rank Higher On YouTube

Learn how to optimize your videos for better ranking on YouTube.

Drive brand awareness, engage your audience, and unlock new revenue streams with an effective video strategy.

Although Google owns YouTube, it’s a unique platform with a different approach to algorithms and discovery to Google Search.

YouTube’s systems take a viewer-first approach, evaluating a user’s preferences and interests based on the data it has about their viewing habits and pulling lists of videos unique to that user.

It also prioritizes signs of video quality, especially user engagement and satisfaction, much more than metadata.

YouTube search is one of several systems that deliver videos, and while you can rank for specific keywords and search terms, it’s also weighted heavily toward personalization and user satisfaction.

Many videos may not perform well in search but will draw traffic from other discovery systems on the platform – and user journeys don’t include YouTube Search much of the time.

Ranking on YouTube is only one part of a complex relationship between you, your content, and your audience. If you want to build a successful YouTube strategy, then you must expand your thinking beyond ranking.

YouTube has two key benefits for SEO

1. YouTube is the second-biggest social media platform, with 2.5 billion monthly active users. An effective video strategy can drive brand awareness and engage your audience. It can also create a unique revenue stream through advertising and channel memberships.
2. YouTube videos can also appear in organic Google search results, and there is a tab for “videos” in Google Search. A video strategy can be critical to user experience, depending on the audiences you serve and how they prefer to interact.

Need a hand? DM now. Gaurav T.