YouTube product chief on AI, TikTok in US court, MrBeast biz problems
Hi there! This is Amanda Perelli, and welcome to our weekly creator-economy newsletter, Business Insider Creators.
Here’s what to expect in this week’s edition:?
YouTube just unleashed a flurry of new generative AI tools for creators.?
Dan Whateley spoke with Johanna Voolich, YouTube's chief product officer, about AI's future on the platform.
Voolich said the company's product plans are all about helping creators do their jobs more efficiently.
"Creators are at the center of everything we do and our mission is to give creators a voice, so I don't see them going away anytime soon," Voolich said. "Our focus on AI is to help amplify the voices of our creators."
TikTok faces a likely loss in its legal battle against a potential US ban, a former DOJ official predicted.?
Natalie Musumeci and Dan Whateley wrote about how attorneys for the US government and TikTok faced off in federal appeals court in Washington, DC.?
The social-media app has sued the US over a law that could see the platform banned in the country.
Sam Lessin, a VC investor, sees similarities between how MrBeast and BuzzFeed rose to prominence.?
Both mastered social-media algorithms to quickly build large, broad audiences.?
Dan Whateley spoke with Lessin, who thinks MrBeast may ultimately run into the same business hurdles that have plagued BuzzFeed.
"This is literally the same story all over again," Lessin told Business Insider in an interview.
More coverage from this week:
The business of being a creator
Social platforms and creator-economy startups
What’s happening in digital culture
Thanks for reading! Send me your tips, comments, or questions: [email protected].