YouTube is Overtaking Facebook
Michael Spencer
A.I. Writer, researcher and curator - full-time Newsletter publication manager.
Traffic is plummeting on Facebook, and it's becoming a serious problem for the future of Advertizing for Facebook.
Facebook is shedding massive traffic and it’s deceived us
Facebook isn’t just seeing a decline in users in Europe and starting now in a significant way in the U.S. and Canada, it’s been shedding traffic since 2016 in an epic reversal of fortune.
As young people never really use Facebook, they consume video traffic on YouTube. This means YouTube is set to surpass Facebook as the ubiquitous online destination — more entertaining than Instagram and more global than WeChat.
Four billion. That, according to a new study shared with CNBC by market research firm SimilarWeb, is how many monthly page visits Facebook has shed in a slow-drip but nevertheless huge decline over the last two years(since 2016). That’s an epic number that Facebook wouldn’t want you to know, but the internet is a young person’s playground. (Our grandparents can do what they like!)
Cracks in One Half of the Digital Ad Duopoly are Appearing
Facebook’s web traffic has declined by nearly half in the last two years, while YouTube’s is climbing. Amazon and Reddit aren’t doing half bad either.
While Facebook thinks it can migrate its Facebook Ad-spend to Instagram, those pesky (Ads between) stories may not deliver much value for brands. It’s due to the psychology of the human attention span. Facebook might have a hard time convincing real brands and marketing agencies otherwise, no matter how good their audience targeting is.
Meanwhile, it’s expected that in the next 5–10 years Amazon’s influence in digital Advertising will grow extensively.
Facebook has seen a severe decline in monthly page visits, from 8.5 billion to 4.7 billion in the last two years, according to the study. It’s really a paradigm shift in how we see Facebook and experience our time online. If Snapchat, Twitter and Facebook have all lost Western daily active users, we’re busy in Netflix, on YouTube, in Reddit and in more trustworthy sources of both information and entertainment. The mobile web and voice speakers have changed us.
This perhaps is the reason Facebook is trying desperately to monetize WhatsApp and Instagram more, and pivot Facebook away from brands and even explore odd things like online dating and blockchain.
Read the entire post on Medium.
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5 年Very interesting article, I recently went to a Facebook conference for small businesses and I did felt they were doing a bigger push for Instagram story use than anything else. I personally like FB a lot, in fact I get more business from FB than LI. Even though the opposite is expected since FB is to update your followers about how your cat is doing, vs LI is about sharing how you are improving the industry. I do believe FB still has some mileage, specially is they continue to sell our information. lol (This is a joke, I have no proof that they are in fact doing it)
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6 年In our PLXSS #SocialMedia analysis, we predict that #Facebook would go down the ranks of SM platforms in the next few years. We've actually advised clients to redirect advertising funds on alternative platforms. However, I don't believe FB will go down as fast as a company since they still own Instagram which, as we analyze, would be a much more popular platform than FB today.
A.I. Writer, researcher and curator - full-time Newsletter publication manager.
6 年I think it was 2 years ago I was talking about this, here it is again. Proof.?