YouTube Marketing for Your Brand

Gaining more views and subscribers on YouTube can help your brand climb up the ranks. With so many free tools available your business can easily measure your performance in addition to honing in on the right topics and keywords. Do you need to grow your channel this year? Use these highly recommended resources, and let me know how these work for you!

1) Get more views with the right search terms – Ahrefs YouTube Keyword Explorer

Find out exactly what types of videos your viewers are searching for. With Ahrefs Site Explorer you can click through volumes of clickstream data and gather real search term results that go beyond Google’s Keyword Planner. Gather numbers from the United States as well as 170 countries while generating thousands of relevant keyword ideas for your videos.

2) Cloud based presentations – Microsoft PowerPoint

Do you have other content that your business can turn into an eye-catching and informative presentation video? Microsoft PowerPoint is a powerful online program for Windows 365 users. Create amazing slideshows with easy editing of text, graphics, and other objects, which can be an affordable way to provide a video on YouTube.

3) Record and create professional videos – Camtasia

Want to quickly create a screen recording with a professional look? Then you might enjoy Camtasia, which is a software application for creating great videos and presentations. Features include screen capture, pre-built templates, special effects, and more. These can then be easily uploaded and shared on YouTube.

4) Affordable video and animation freelancers – Fiverr

Creating a video takes time, the right software and skill. Sometimes it just makes sense to hire someone else to do the job for you. Freelancers on Fiverr offer video creation services at a quick, and affordable rate. Choose from a large selection of categories such as animated explainer videos, videos editing, video ads, animated GIFs, and more. You can choose which person to work with based on their reviews and types of projects they have successfully completed.

Hopefully you will find these video resources useful to promoting your brand on YouTube. Are there any that you would like to add as well?

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of books including "The Land of I Can." Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com

[Originally published on Susan Gilbert’s blog]