YouTube Marketing: The ultimate YouTube guide to business!

YouTube is a video-driven social media network that has had a huge impact on people streaming videos online since its inception in 2005. Owned by Google, which bought YouTube in late 2016, the platform now ranks second in the network, accounting for 11% of global video traffic. YouTube currently has over 1 billion users, and more than half of all views come from mobile devices.

The dominance of YouTube means that businesses now have the opportunity to establish and link to their brand through interactive videos that can create followers. YouTube offers users channels that they can use to develop and implement their own marketing strategies. Another way for companies to use YouTube is to advertise video content on channels other than their own.

Below is a step-by-step guide to using YouTube for your company. In one day you can launch your channel and get the world engaged with your brand!

How to Optimize Your YouTube Channel

More views of your YouTube inevitably means more revenue. That means you need to optimize your channel to maximize views in your ongoing effort to build brand awareness.

Design a compelling YouTube channel homepage

Your homepage is what people see, so it needs to make a good impression. Take the time to create a professional homepage that is about your channel.

A forced image selection.

You want it to be clean and easily recognizable.

Upload channel art.

There is a header image at the top of your channel's homepage. Include your channel schedule and personalities in the artwork.

Select channel trailer.

The trailer, which auto-plays when you meet your channel, is your channel's lift pitch and may be your only chance to gain or lose a subscriber. Aim for a one- or two-minute video to tell people what your channel is about and make trailer content fun and interesting.

Create playlists.

On the homepage, you can display playlists of your best work, and each playlist can appear in a separate section up to 10 sections.

Add featured channels.

Multiple channels appear on the right side of your channel's homepage. When you add friends' channels and / or other channels that you enjoy, the list of featured channels will create a connection in people's minds and in the algorithm between your channel and the channels with these features.

Create a page about it.

Your About page is accessible via a tab on the homepage of your YouTube channel. On your About page, add a short, convincing description of your channel and focus on the first few sentences.

Research keywords for tags, titles, and descriptions

Valuable keywords and tags boost your videos, playlists, and overall channel rankings, giving you extra exposure in search results, more suggested feedback, and better user conversions over time. Research related keywords and start working on your video titles, descriptions and tags.

The way you tag videos can make a huge difference to the success of your YouTube channel. When you tag videos, your tags can help YouTube's algorithms sort your keywords, and consequently your videos.

Improve your channels and videos to maintain viewing time and audience

YouTube has ways you can create your own channel so that the number of views it generates is available. Watch time, or viewer retention, is the total number of times viewers spend watching your videos. If your videos increase viewing time, YouTube is more likely to promote your channel through suggested videos, resulting in more views.

There are four things you can do to increase your channel viewing:

Make a list of structures to run the linear viewing experience.

Creating a playlist of your YouTube videos is a way to guide potential viewers to a longer viewing experience where they see more of your best content.

Choose titles and thumbnails that accurately represent your content.

The titles and thumbnails of your videos affect your video views and ratings. They serve as the primary trigger for clicking on the viewer, and provide an initial insight into the content of the video. Choosing the right combination of thumbnails and titles helps you improve your watch time.

Monitor your target audience to answer your videos to reveal your common questions.

To make your content marketing campaign a success, start by understanding your audience. Customers, pay special attention to your users' concerns when creating relevant YouTube videos so that your YouTube videos can address these topics.

Create a signature production style so viewers know what to expect.

Choosing a title for your YouTube video is just the beginning. Your video also needs to include this title in a meaningful way. To maximize video feedback, choose the right title and create everlasting content that will withstand the test of time.

Provide a strong call to share via cards and closing screens.

Call to action, or CTA, is very important if you want your video to generate leads. Your CTA can ask viewers to share your video, view your website, or watch more videos. This should logically exclude you from the video content. Don't try to sell your latest software to viewers when they don't know what it does.

Use Creative Studio to improve your own channels and videos for growing discovery.

Improving your YouTube channel and video makes it easier for people to find your content when you do a Google search. To improve your account, create a Partner Verified Account, which lets you monetize your videos, upload long videos, and upload custom thumbnails for your videos.

Promote your channel and videos on multiple platforms with your audience.

Lastly, once you've uploaded the best video you can, use the research published by your targets to promote your video in places that your users are sure to see. Want. With Google Analytics, you can determine which social platforms your audience uses, and segmentation testing can tell you which messaging they prefer.

At every stage of video production, you can also do things to make the video better than yourself, which will inevitably lead to a wider view. For example, you can pledge to publish content more than once a week and create a sustainable production workflow.

Ultimately, you want your channel and your videos to rank high in the YouTube algorithm. Rating refers to where your videos are included in search results, as well as the likelihood that they will appear as a suggested video. You have four ways to improve your YouTube titles, keywords and tags that ensure you have higher rankings than ever before.

How to advertise on YouTube

YouTube lets you run ads on other users' videos, as well as pay others to run ads on your videos. In addition to revenue, the exchange helps create brand awareness.

Another way to advertise on YouTube is through re-marketing and retrieval. When most people think of re-marketing or reselling, they think of reaching out to someone who has visited their site but bought a product, downloaded a guide, or any other desired action. Has not changed.

When you re-market this audience on YouTube, you run an ad just for those users, reminding them of your offers and trying to get them back. You can even give them a discount or a coupon. The key to good marketing is to match your message to your market. You just have to be more discriminating with the help you render toward other people.

Obviously, you need an AdWords account to get started. If you don't have one, you can sign up for free. Five ways to target Google AdWords can improve the delivery of your YouTube video ads.

Improving delivery through language and location targeting.

Targeting keywords to improve advertising spend.

Customizing the audience to your liking.

Targeting audiences based on life events.

Use placement targeting to reach viewers of other channels.

How to monitor YouTube Analytics

Analytics is the key to understanding which ads work and which don't. Google Analytics works with YouTube to measure conversions from your ads. In other words, keep track of where people are coming from before they land on your website. You need to first set up Google Analytics for your YouTube channel, receive the generated ID number and then enter it into YouTube's Advanced Settings.

Evaluate video viewing behavior.

This powerful analytics data lets you evaluate how well your videos are performing. You can get it at Khaliq Studio. There you can see the data found in "Watch Time" reports

Assess audience engagement.

This is the straightforward way to find out how your video is performing. Just count the number of users, likes and dislikes, shares and comments.

The way you evaluate the performance of your overall YouTube channels is through YouTube audits. This tool lets you track long-term metrics, giving you the ability to find patterns that tell you why traffic is increasing or falling. This insight will help you adapt to your YouTube channel so that you can successfully develop followers.

How to make lead with YouTube

YouTube is a useful lead generator depending on how you use it. The platform has a number of tools for capturing and collecting leads so that you know who is viewing your content but also who is interested in your company's products or services.

One way is to have YouTube cards, which can be embedded in videos, to create a capable CTA that motivates viewers to respond. Cards allow you to add as many visual elements as possible to make them more interactive and engaging with the audience, so attract more iBalls. They can also appear at any point during your video and include downloadable content and external links.

There are five different types of YouTube cards you can add to your videos:

Video or playlist to promote your content.

Redirect to another YouTube channel.

A nonprofit sample of your choice to encourage donations.

Pool to encourage viewers to participate in multiple choice questions.

A link that sends users to an approved website, preferably on their own.

In addition to YouTube cards, there are two other organic tricks that can promote your content:

How to monetize your YouTube channel

The ultimate way to take advantage of your YouTube is to make money from them through sponsorship. Product plug or mention is a common type of sponsorship. As your video host, you want to introduce the brand and engage the audience through demonstrations, access to advertising, and general hype surrounding the product.

Here are some common ways you can add sponsored products to your YouTube channel.

Show products through chat.

Here you will include the product in the discussion about your daily life. If the sponsor is a costume maker, you will discuss the brand with a recent shopping trip, or show the audience what you look like in their outfit.

Show products.

Here you will directly hype the product and make it a topic of conversation. Such sponsored conversations include points of discussion that make the product desirable and even include a demonstration or story about its value or support product in a recent experience, such as a holiday or night time. May be.

Mention the product in the pre-roll, mid-roll, or end-roll segment.

It is probably similar to traditional television broadcasts where the product is mentioned at specific intervals from the main content.

Create product reviews.

This is the most straightforward way to hype a product. A sponsored review involves a discussion of why the product is valuable. You can physically review it on camera - for luggage, for example, you can show visitors how zippers and compartments work. This will depend on your opinion of the product, which many consumers find helpful when purchasing.

Create a dedicated integration series.

It depends on your budget. If the brand is stepping on the bill, you can go beyond a simple plug or review and create another sophisticated product that demonstrates the value of this product.

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