Live streaming is a highly engaging way to connect with your audience, but choosing the best platform for hosting your live streams can be challenging.
In this article, we'll compare the streaming capabilities, monetization options, and marketing capabilities of Facebook Live and YouTube Live.
- ???????Supports streaming from your phone, computer, or software encoder.
- ????????Delivers broadcasts up to 1080p quality with transcoding and adaptive bit rate.
- ???????Allows streaming to various places within Facebook, such as pages, profiles, groups, or events.
- ????????Sends notifications to your followers, group members, or event attendees when you go live.
- ????????Offers RTMP compatibility, enabling streaming to different channels using the right software.
- ???????Viewers can't live rewind or pause, but they can request to join your live stream as a guest.
- ???????Requires some setup before you can start live streaming.
- ????????Broadcasts videos up to 1080p quality with transcoding and adaptive bit rate.
- ????????Features your stream on your channel for subscribers to find and is searchable through YouTube's main results and dedicated "Live" channel.
- ??????Sends notifications to your subscribers when you go live and allows engagement through chat.
- ????????Supports multi-streaming options with RTPM compatibility using the right software.
- ???????Provides live rewinds for your audience to track through your content, and you can add chapters after the video has been uploaded.
Monetization Capabilities
- ????????Offers monetization tools for creators, including fan subscriptions to your page, where fans pay a monthly fee to access exclusive perks.
- ???????Provides stars that viewers can buy and send to creators during live streams.
- ??????Supports in-stream ads for short videos and live videos.
- ??????Provides various monetization options, such as channel subscriptions with tiered perks, super chat and super likes for fans to pay and highlight their comments, and the merch shelf to sell official merchandise.
- ????????Allows creators to generate ad revenue from overlay, banner, and roll ads.
- ??????Allows you to create Facebook ads to boost posts about your live streams and find followers for your page based on demographics, shared interests, or location.
- ????????Offers the ability to leverage Facebook's data to create lookalike audiences for marketing your videos and page.
- ????????Organic reach on Facebook is limited, so paid advertising is often necessary to reach your audience effectively.
- ???????Relies on strong SEO and suggested video optimization for people to discover your content through search and suggested videos.
- ???????Utilizes advertisements on YouTube and other platforms to reach your target audience.
- ???????Due to YouTube's video-focused nature, there's a higher chance of organic content discovery compared to Facebook.
YouTube Live is more suitable for growing your audience through organic search and offers more control over who sees your videos. Facebook Live is ideal when you already have an audience and want to make your content discoverable within the Facebook app. It's beneficial to be active on both platforms to reach a wider audience and leverage their respective strengths.
Note: The above article compares Facebook Live and YouTube Live, but it's important to conduct your own research and stay updated with the latest features and updates on both platforms before making a decision.
Get in touch with us if you have any further queries and want to host a successful Live Streaming event.
