YouTube lets creators remove violations, Kamala gets reactive, and Bottega Veneta shoots for rising-stars

TikTok updates Search Ads with keyword targeting?

This week, TikTok Ads Manager updated its search ad settings to simplify this process. Previously, advertisers needed to enable a specific feature for ads to be searchable, and searches had to be very precise. Now, advertisers can input key search terms, allowing users to easily find ads. This update gives brands more control over how their content appears in search results, ensuring the right creative reaches the right audience.

TikTok expands its Creator Subscriptions?

Want more from your favourite creators? TikTok is expanding its subscription feature, allowing more creators to offer exclusive content, private chats, and more. This gives users greater access to their favourite creators while enabling those creators to reward their most loyal fans. It also presents brands with new opportunities to collaborate with creators behind this paywall, such as promoting pre-sales or exclusive offers. This exciting development enhances collaboration between brands and creators like never before.?

YouTube allows creators to edit out content violations

Last week, TikTok finally announced the ‘edit and delete’ option, this week YouTube have followed suit, announcing their update allowing creators to edit out community guidelines violations before the content is taken down or completely removed. If the problematic portions of the video are addressed, the age restriction will be removed or the video will be put back on YouTube. This is great news, as more often than not these flags are simple changes or honest mistakes that the creator is more than happy to address, meaning YouTube can look into serious violations or worrying content in more detail.

Need to Know

Bottega Veneta’s rising star-studded line up

The PFW show that everyone is talking about, and this time for the guest list! Bottega’s front row of course was filled with stars from Jacob Elordi to Kendall Jenner, as the expected A-Listers. However, what has made this guest list go viral is those that you would not expect, for example? Jools Lebron (@joolieannie), creator of the viral ‘Very Demure, Very Mindful’ trend, made her fashion show debut, alongside Imane Khelif, the Olympic boxing champion from Algeria. This combination of rising stars, or stars that had their moment online, with known A-Listers showcases Bottega’s recognition for the relevance of rising creators in the fashion industry and online. This is how you lead.

Kamala HQ gets reactive

It’s campaign time and Kamala’s team knows what they’re doing; they are TikToking. Not only are they posting in a reactive way, but they are producing content faster than any brand could ever fathom, stating that there is less than 30 minutes from content creation to posting. Considering how reactive and trend-led social media is these days, this form of team trust and fast movement is the best way to be, however this is not always achievable in the world of brand social or agency social as we have many checks and barriers before posting. One takeaway we would love to learn from Kamala’s team is the level of trust and openness to give something a go. This has worked well, is there something about this you could adopt for your team??

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