YouTube Falls Down, Amazon Gets Up
YouTube Hits A Bump
YouTube reported losses this quarter for the first time in well, forever, with revenue dropping a full two percent.
But before we get into that, there’s another piece of YouTube data that needs clearing up.?
Many people, it seems, were taken in by the latest edition of Nielsen’s The Gauge report that showed YouTube had 8 percent of streaming viewership, which put it ahead of Netflix, at 7.3 percent. This resulted in numerous headlines proclaiming “YouTube beats Netflix!”
Not actually the case…?[READ MORE]
The Battle Over The TVOS Goes Global
You know how we’ve been telling you that the TV operating system is the next big battleground and how that battle is going to look very different outside the U.S.? Well there are some more skirmishes this week.
Last week, the Competition Commission of India filed a very sharply worded report wherein they accused Google of preventing smart TV OEMs from using Amazon’s Fire TV OS. It was something Amazon had been pushing pretty hard on—they filed a 293 page doc in support of their position— and the Commission seemed to reject Google’s claim that it was just protecting the Android software’s purity so as to avoid the confusion of multiple versions. (Fire TV is built on the Android platform but on a “forked” or somewhat different version and the Android thing is to prevent issues on mobile phones, not the TV OS..)
Fast forward a few days and…?[READ MORE]
Featured Report:
2022 is a midterm election year, with Senate, House and other down ballot races in play. That means an estimated $8 billion in political ad spend will be in play, most of it local, with a full 15 percent going to streaming.
This report looks at the benefits streaming offers to campaigns looking to reach local voters, along with best practices on how political campaigns can best utilize CTV advertising. You’ll find insights, exclusive stats and more.
Best of all, the report is free.
LATEST FROM TVREV
Viewers Are Quiet Quitting Pay TV?—?Alan Wolk
Most people still have a pay TV subscription. The problem is many of them are barely using it.
Apple is raising prices on its streaming service, Apple TV+, and is also increasing the places it’s going to be showing advertising, an expansion that reportedly will be coming to TV+ soon.
TVREV's Thought Leaders Circle members discuss the?centrality of the battle for the TV interface or OS (operating system) to the “streaming wars.”?
In the latest video from our Thought Leaders Circle series, SpringServe’s Joseph Hirsch explain how their Tiles product benefits programmers, OEMs and, above all, consumers.
Food Network’s Audience Is Hungry For Insurance?—?Lorenzo Chiodo
A consumer insights report from Tubular Labs looks at the online habits of Food Network’s social audience.
Political CTV Ad Campaigns Are Cranking Ahead of Midterms?—?Eleanor Semeraro
Madhive recently examined current political advertising trends and discovered that average daily political impressions on connected TV are up 96% in October vs. September this year.
领英推荐
CPG Brands Turn The Tide In Q3?—?Lorenzo Chiodo
Ahead of its new Q3 report, iSpot shared a list of the most seen CPG brands on TV last quarter, by share-of-voice (SOV).
In Big Data, It’s Hard To Tell Who’s Home?—?Eleanor Semeraro
A recent analysis from Truthset revealed that family demographics, including marital status and whether or not children reside in a household, is often incorrect within big data sets.
NEWS YOU CAN USE
Whose Audience Is It Anyway??– John Cassillo
Nielsen has spent much of the pandemic getting battered for undercounting TV audiences, but apparently the hits just keep on coming for the measurement giant. This time,?it’s at odds with Amazon?over Thursday Night Football viewership, where Nielsen is coming in well below what Amazon is reporting, while also claiming that both numbers are not “not right” (their double negative, not ours).
Featured
While there’s been plenty of talk and a fair amount of experimentation in alternatives to Nielsen TV measurement, what’s rare is a big-spending marketer embracing the idea openly. T-Mobile VP-Media Kari Marshall said the wireless carrier is using?iSpot.tv?data not just to optimize against key performance indicators but also to get audits of media performance on a monthly basis, “which a few years ago was impossible for us to do.”
Political Advertising Goes Streaming?[NextTV]
The next big advantage of streaming for political campaigns is all of the data that is available. In addition to knowing exactly how many people saw an ad and whether they watched the ad to completion, advertisers can learn whether voters visited a campaign website after seeing an ad and what other actions (email signups, donations) they might have taken as a result, and then alter their creative based on those results.
As for Warner Bros. Discovery, media industry analyst and FAST expert Alan Wolk doesn’t expect the MotorTrend FAST channel to be its last..He noted that Discovery+ already has linear channels, as does Peacock and Paramount+. In fact, it’s a trend he expects all major SVOD services will follow with soon.
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