Youtube experimenting "Shop in Videos" feature
Dulith Herath
Founder & Chairman of Kapruka Holdings PLC | Founder of Global Shop | Founder of Java Lounge | Founder Tech Root | Co-Founder of Grasshoppers | Eisenhower Fellow
According to google, it’s working on a new feature that will allow users to shop on the streaming platform. YouTube is asking its creators to add some products to their videos, this will show a list of featured products to viewers via a link in the video. Currently, the experiment is visible for the US user on Android, iOS, and desktops.
It may take a while to reach the Asian region including Sri Lanka. But Sri Lankan's who already does cross-border business in North America could now try this out. Kapruka cross border e-commerce channel has already trialed it and experienced a double-digit conversion rate.
This is also great news for Sri Lanka's upcoming youtube content creators to monetize much better than the little they get with views based monetization.
Dulith Herath - Jan 19th 2021
Destination Marketer | Branding Enthusiast | Personal Finance Advocate | Volunteer | MSc | BSc | ACIM
4 年Oh yes. I saw this happening today. And it got me thinking. Wow. Thankyou for sharing this???
Founder & Cretive Director at Infinite
4 年nice opportunities for SM brands ??
Healthcare - IVD
4 年Does the AdBlocker blocks em ??
Performance Management | E-Commerce and Logistics Optimization | MBA, ACCA (UK), DTM
4 年More job opportunities in large corporates to social media experts ????????????
Author of 'AI as ART', 'AI.inc' and 'Knowingly', founder of learn108.com
4 年I can only imagine what will happen when they are capable of adding voice mining (audio to text search) to video content... that will take product research to a whole new level... I wish it’s there today, because it can add tremendous value to product development...