#Yoursomms : Meet Rajat Parr - Sommelier & Wine Maker(San Francisco)
Malvika Patel
![Malvika Patel]()
Malvika Patel
Editor and VP at Beverage Trade Network, USA Trade Tasting, London Competitions, IBWSS, Sommeliers Choice Awards, Paris Wine Cup, USA Wine Ratings and More!
In this interview, we bring you insights from one of the leading names in the industry, Rajat Parr - Sommelier & Wine Maker who shares the importance of Communication & Building relationships with your distributors.
Get a Wine Makers view on How important is Digital Marketing in building and growing your Wine Business in this video right here.
He also talks about the key roles of a Lead Sommelier at a restaurant, key strategies of upselling wines, his dream for innovation in the wine industry from grape to glass, and much more!
Watch the complete interview here:
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Enter your wines in the 2021 Sommeliers Choice Awards and grow your on-premise presence. Special Pricing Ends on March 31, 2021.
