You're Using ChatGPT Wrong: Time to Unleash the AI Kraken and Change the World!

I was inspired by Howard Luck Gossage the famous copywriter who wrote a book, "Changing the World is the Only Fit Work for a Grown Man." This was, after all the guy who kept the Grand Canyon from being turned into a dam.

Damn!

Well today I saw this article on LinkedIn news that is in my title graphic about how Arizona had a record set in 1993 of seventy six consecutive days of 100+ degree weather. It's broken that and now it's at 100 consecutive days of 100+ degree weather.

And that irked me. Like really badly. So I wrote something up and stuck it in ChatGPT. It was an angry tirade and I wanted something more "LinkedIn" so I could post it as a comment.

That's when things got interesting, as I massaged it and refined it to become a more and more powerful piece.

As an alchemist, began turning lead into gold...and well it worked. What do you think?

I pull some serious tricks here that I've never seen anybody else do, but I'm a magician so what do you expect.

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Round 1:

Imagine this: 100 consecutive days of 100-degree heat in Arizona.

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As copywriters, our job is to move people, to inspire action. We live and breathe the principles of influence, crafting words that change minds. But while we hone our craft, the world around us is burning—literally.

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And it will only get worse if we don’t act.

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If you’re a copywriter who cares about change, it’s time to ask yourself: When will you break free from complacency? When will you wake up and use your skills to fight back?

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Write the kind of copy that doesn’t just sell a product but sparks a movement.

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Or, you can keep repeating the mantra of the greedy and ignorant:

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Climate change isn’t real.

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Climate change isn’t real.

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Climate change isn’t real.

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But deep down, you know better.

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Words are magic. That’s why they call it SPELLing. Every message you send is a spell cast into the world.

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Copywriters, the world needs your persuasion magic now! Future generations are counting on you.

#magicisreal #copywritersforchange #copywriting

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Round 2

Me: can you make this spine tingling? Can you give me chills?

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ChatGPT:

Imagine this: 100 consecutive days of 100-degree heat in Arizona.

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The air is thick, suffocating. The streets shimmer like a mirage. People hide in their homes, praying for relief that never comes. And this—this is just the beginning.

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As copywriters, we were born to move people, to spark action with nothing more than words. We craft sentences that influence, headlines that linger in the mind. But while we perfect our art, the world outside burns.

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And it will keep burning. Unless we do something.

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If you're a copywriter who cares about more than clicks, ask yourself: How long will you wait? When will you break? When will you unleash the full force of your words—not to sell a product, but to save a future?

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Write copy that wakes people out of the Matrix of Complacency. Words that shake them from their sleepwalking lives. Words that light fires under the feet of the complacent and the comfortable.

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Or, you can keep whispering the mantra of the blind and the greedy:

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Climate change isn’t real.

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Climate change isn’t real.

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Climate change isn’t real.

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But you know better. You’ve always known.

Words are magic. That’s why we call it SPELLing. Each message we send is a spell cast on the world, shaping it. Changing it.

Copywriters, the world is crumbling and your magic is needed now more than ever. We can rewrite this story before it’s too late. Future generations are counting on the spells we cast today.

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?Round 3

Me: Well that's actually pretty good. I'm impressed. Anything you'd like to do to make it more persuasive, memorable or compelling?

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ChatGPT:

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Imagine this: 100 consecutive days of 100-degree heat in Arizona.

The air chokes you. The ground scorches beneath your feet. The horizon shimmers with the illusion of relief that never comes. This is the future we’re headed for—unless we act.

As a copywriter, you were born to move people, to compel them with the power of words. You wield influence like a blade, cutting through indifference. But while you perfect your craft, the world is burning.

And if we don’t act, it will burn until there’s nothing left to save.

Ask yourself: How long will you wait? At what point will you shatter the silence and unleash the power of your words—not to sell a product, but to save our future?

Write words that haunt. Sentences that won’t let people sleep at night. Messages that rip them from their comfortable lives and force them to act.

Or keep chanting the mantra of the blind and greedy:

Climate change isn’t real.

Climate change isn’t real.

Climate change isn’t real.

But you know better.

Words are magic. That’s why it’s called SPELLing. Every message you send is a spell cast on the world. Will you use that magic to save it, or watch it fall apart?

The time to act is now. Future generations are counting on the spells we cast today. Don’t let them down.

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Round 4

Me: In Today’s episode of “as the world burns”

ChatGPT:

In today’s episode of “As the World Burns”…

The planet hits Day 101 of relentless 100-degree heat in Arizona. The sun’s on an eternal rampage, and we’re all still sitting here, tweaking our emails and fine-tuning sales copy. The world is melting, but hey, at least the open rates are solid.

Meanwhile, somewhere between your morning coffee and afternoon despair, there's a small, nagging thought: What if you could do more?

As copywriters, we influence people daily. We’ve turned meaningless trends into million-dollar movements. But now, we face a far more important question:

Can we use our words to stop the world from burning?

Or will we sit back, numb to the heat, repeating the same mantra the oblivious chant:

Climate change isn’t real.

Climate change isn’t real.

Climate change isn’t real.

Cue the irony.

The truth? You know better. The fire is real. The time to act is now. So, what’s the next move in this episode? Will we keep writing for clicks—or for change?

Stay tuned…

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Round 5?

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Me: Can you throw some ironic humor in there? You have a little but let's add more

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ChatGPT said:

ChatGPT

In today’s episode of “As the World Burns”...

Arizona’s heat just hit Day 101 of the "Is-this-hell-or-a-summer" streak. While the desert’s on fire, we’re over here debating the finer points of subject line optimization. The world’s turning into a barbecue pit, but at least we’ve mastered the art of the perfect CTA.

Meanwhile, between your third iced coffee and the rising sea levels, a tiny thought creeps in: What if we actually did something... useful? Wild idea, right?

As copywriters, we’ve convinced people to buy anything from banana slicers to life coaches. We’ve turned mediocre ideas into movements. But now we’ve got a bigger challenge: Can we use our magic powers to stop the actual planet from melting?

Or, do we just keep nodding along with the soundtrack of the blissfully clueless?

Climate change isn’t real.

Climate change isn’t real.

Climate change isn’t real.

Because, sure, chanting something enough times definitely makes it true—just like how repeating “I’m fine” makes stress magically disappear.

Here’s the real kicker: You know better. You’ve been writing words that influence people’s decisions for years. The power’s in your hands—or, more accurately, your keyboard. So, what’s it gonna be? Keep crafting killer sales copy while the Earth slow-roasts like a forgotten Thanksgiving turkey? Or maybe, just maybe, use your skills to write something that actually cools things down?

Stay tuned… Or don’t. We might be underwater by the next episode.

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Round 6?

Me: Can you go for laugh out loud punny?

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ChatGPT said:

ChatGPT

In today’s sizzling episode of “As the World Burns”…

Arizona hits Day 101 of the great “Humanity’s Oven” experiment, where the only thing roasting harder than the desert is our collective denial. While we’re all debating the perfect subject line to sell a collapsible beach umbrella, the actual beach is about to collapse into the sea.

Meanwhile, between your fifth iced latte and the moment you realize your AC bill is now the cost of a small car, a thought strikes: What if we, I don’t know, tried to save the planet? Crazy, right?

As copywriters, we’ve convinced people to buy fidget spinners, pet rocks, and avocado toast. We can literally sell air. So why not use our skills to keep the air breathable?

Or we could just keep chanting the national anthem of denial:

Climate change isn’t real.

Climate change isn’t real.

Climate change isn’t real.

Sure, just like saying "I’ll start my diet on Monday" makes the calories disappear, right?

Here’s the real forecast: You know better. You've been spinning words into gold for years, so why not spin some common sense into the world before we all turn into human toast? Time to write the kind of copy that makes people stop, drop, and roll—before the entire planet goes up in flames.

But hey, no pressure. It’s not like the ice caps are in a rush to meet the dolphins or anything.

Stay tuned for next week’s episode, brought to you by SPF 10,000.

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Which one did you like the best? ?Let me know in the comments.