If You're Trying to Scale, Read This ??
Chris Meade
Co-Founder of The Founders Club & CROSSNET | Now Building the World's Best Entrepreneurship Community | Forbes 30 Under 30
Happy Thursday!
I hope you're having a great week. If you follow me on social, you already know what a huge fan I am of Common Thread Collective. I'd be lying if I didn't say they are one of the reasons I started this newsletter in the first place as they put out some of the best damn ecommerce content out there.
So when my friend Aaron Orendorff — CTC’s VP of Marketing — approached me about partnering up, I was in from the jump. I don't ever peddle bullshit and when he gave me a sneak preview of their Enterprise Ecommerce Scaling Guide … all I could say was, “Oh, fuck yeah!â€
Although CROSSNET's not there yet, this has been far and away the best resource I’ve ever seen on what it takes to scale toward and past $50M in online revenue.
I’ll be sharing more about it in the weeks to come. For now, let me just rave about three things …
1. Hierarchy of Metrics
The guide is built on a four-part hierarchy of metrics:
?? Contribution Margin -?Where you win or lose
?? Business Level Metrics -?Sales, spend, MER & AOV
?? Customer Level Metrics -?New Customers, nCAC, aMER & Repeat Rate
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?? Marketing Channel Metrics -?In-platform data (to put ROAS in its place)
2. Growth Map w LTV Forecasting
That Hierarchy gets rolled up into the guide’s heart and soul, a 12-month forecast template complete with step-by-step instructions that show you how to input everything.
- New vs returning customer cohorts
- Paid vs organic acquisition (seasonally)
- Plus a simplified P&L for marketing leaders
3. PREORDER w/ Statlas
Right now it’s only available for preorder (yep, with a discount) … and that includes access to CTC’s in-house analytic platform Statlas to power the whole thing.
Delivering a proven system to help Ecommerce brands achieve financial success and growth.
2 å¹´Love this!
This is why we do it! ?? Thank you Chris Meade! Aaron Orendorff poured his blood, sweat, and tears into this guide — without sounding too hyperbolic, it’s going to be the greatest guide ever written for ecommerce brands looking to scale ??
Founder & CEO @ CreativeOS
2 å¹´+1 - their stuff is ??
Managing 45+ Shopify Storefronts at OpenStore
2 å¹´+1 best in the game.
eCom Growth Advisor | Real Growth Without The "Hacks"
2 å¹´this is great, thanks for sharing!