You’re Not “Too Busy” to Start a Podcast: A Reality Check for Business Owners

Many business owners say they want to start a podcast.

In fact, most of the coaches, consultants and course creators that I speak with say that launching a podcast has been sitting in the? “one day” column of their to-do list for months, sometimes even years.

Just like you, they know it would help them build trust, attract better clients, and make their marketing more efficient.

But somehow, it stays stuck in the “one day” column.

Know this though, every month you put it off is another month your ideal clients are searching for solutions and finding them somewhere else.

You might tell yourself, “I just don’t have time.”

But here’s the uncomfortable truth:

It’s not that you don’t have time. It’s that you’re spending it in ways that don’t actually move your business forward.

Where Is Your Time Really Going?

If you were to audit your workweek, it’s likely you would discover that hours are being spent on unproductive busy work:

• Scrolling social media, telling yourself you’re “engaging” with potential clients. (45 minutes)
• Tweaking your website for the hundredth time, hoping the right words will magically convert people. (25 minutes)
• Re-recording a reel or YouTube video because it doesn’t “feel” quite right. )
• Cleaning out your inbox instead of fixing the systems that create the mess in the first place. (20 minutes)

That’s 2+ hours already. If we were to audit your business, where else would we find time?

• Attending every free webinar and virtual event without a clear strategy or goal for the learning?
• Updating your LinkedIn profile - again - instead of sending people to it?
• Creating endless social media posts that disappear in 24 hours instead of content that works for you long-term?

Now, let’s do some quick math.

Even if you’re wasting just 5 hours a week, that adds up to 20 hours a month… or a whopping 240 hours a year.

I challenge you to track every single task you do for the next seven days. Categorize each one as:

? High Impact (directly leads to revenue or business growth)

? Low Impact (keeps you busy but doesn’t bring in clients)

Now, take a hard look at your results. How much of your time is going to high-impact activities?

The truth is, you’re never going to “find” more time. You need to change where you’re spending it.

What if you spent even a fraction of that time on something that actually brings in clients?

The Podcast Time Trade-Off

Imagine, instead of losing hours each week on tasks that don’t move the needle, you redirected that time into something that actually grows your business?

That’s what a podcast does. But here’s the part most people miss. A podcast isn’t an extra task; it’s a smarter replacement for the activities you’re already doing.

Think about it. Right now, you’re likely spending time:

• Trying to stand out on social media, posting content that disappears within 24 hours.
• Answering the same questions from potential clients over and over in DMs or emails.
• Creating marketing assets from scratch every week with no system in place.
• Client delivery is ad hoc or bespoke because you don’t have a resource that guides them through common challenges

A podcast solves all of these in one go.

When you publish a podcast episode, you’re not just creating one piece of content—you’re building a long-term, evergreen asset that works for you long after you hit publish.

• Your podcast episode answers common client objections: so by the time people book a call, they know, like and trust you, and are already sold.
• Your podcast gets repurposed into multiple content pieces: so you’re not scrambling for ideas every week, and there is a cohesive strategy behind all of your business activity.
• Your podcast positions you as a trusted expert: so clients come to you already convinced they need your help specifically.

A Podcast vs. Everything You’re Doing Now

Instead of spending an hour trying to get engagement on a LinkedIn post, your podcast gives you a week’s worth of content in one recording.

Instead of manually responding to the same client objections in your inbox, your podcast answers questions and builds trust before they even reach out.

Instead of chasing leads and convincing them you’re the right person, your podcast attracts pre-sold clients who already believe in your expertise.

This is why so many business owners regret not launching sooner, because they thought a podcast would add to their workload, but instead, it makes everything else easier.

That’s Exactly What Happened To Kevin.

He put off starting a podcast for years, convinced he didn’t have time.

When he finally launched?

He realized the time excuse had been holding him back from something that could have streamlined his marketing, built trust at scale, and brought in better clients.

Kevin didn’t find time. He replaced time-wasting low impact activities with something that actually grew his business.

And the biggest regret?

That he didn’t do it sooner.

The Choice Is Yours

You’re never going to “find” time.

If you keep waiting for the “right moment,” you’ll be waiting forever. The reality is, your time is already being spent somewhere.?

You have to decide to use it differently.

You can keep spending hours every week on things that feel productive but don’t generate actual results.?

The endless scrolling, the constant tweaking, the one-on-one conversations that don’t scale...

Or, you can redirect that time into something that actually builds momentum. A podcast that builds trust, attracts clients, and makes everything else in your business easier.

Which one is actually going to help your business grow and help you achieve your goals?

At some point, you have to decide what kind of business you want to run.

If you’re ready to stop waiting and start building something that lasts, let’s talk.