You’re a STUD…time to let the world know it

OK-let’s accelerate your journey to becoming the pre-eminent stud in your field. (Not sure what the female version of “stud” is…but for the ladies reading this…play along-this is good.)

We’re going to start with having you take a look at the last 5 marketing messages you sent out.

Or your blog posts.

Or your videos.

Or your social media posts

What was the focus?

My guess is that it was your great “solution” to some sort of problem.?

Maybe you also discussed a problem that your prospective clients face. And then quickly (most likely, way too quickly) you segued into your product…service…the benefits of the SuperJammer 2023 system…

So what’s missing?

“You.”

Your marketing needs to be more about you.

If you’re a financial advisor, luxury realtor, insurance producer, offer any kind of high value service…whether you want, like or believe it…you’re in the guru business aka “a stud”

You’re goal is to be perceived as one of the leading experts in your field…ask “a stud”

Especially if you want to do business with the affluent.

Remember that the affluent do business with 3 groups of people.

1) Those they know

2) Those who are referred to them by those they know

3) Those that are recognized experts in their field.

You want and need to be in that 3rd group.

The group of studs.

So how do you do that?

Here’s how.

First, your marketing strategy needs to be focused on getting your prospects to admire and trust you to the point where they are eager to pay for access to you or your particular services

Nobody (especially the wealthy) has a need for another financial tool, tax saving device, gizmo, gadget or doo-hicky.

But they’ll buy all that and more IF you are able to…get your prospects to admire and trust you to the point where they are eager to do business with you.

Forget the doo-hicky. Focus on creating your brand.

OK- so how do you do that?

Couple of thoughts…

First…create a list of all the things that would give you expert status. That stuff goes onto your “What makes me a stud” list. Don’t be shy. No one’s going to see it but you. Plus, Studs aren’t shy about tooting their own horn.

For example, I’m pretty relentless about plugging my books. (And thanks to all of your who helped elevate The Affluent Marketing Blueprint to #2 at Amazon.)

Have you been interviewed anywhere? Have you been on any podcasts? (Unabashed example…since the best Super Bowl Ads focus on telling stories, I was interviewed on over 35 media outlets including ESPN and WABC about my book Create Your Unique Sales Story. You hear me talk about that a lot.)

Are there any well known people in your field who endorse you or say nice things about you? (Frank Kern just gave my book a plug on Instagram, Ryan Deiss said nice things about my last book at Traffic & Conversion Summit…ect..)

Bob Bly, who publisher McGraw Hills calls America Top Copywriter, says, “If you’re selling high priced and highly valuable information , Mark’s unique style of writing gets attention, raises curiosity and compels readers to take action.”

Have any clients recently given you a testimonial or some positive feedback??

When I was asking for testimonials for my Whales Not Minnows newsletter, business broker Roger Morris said it was, “A unique mix of inspiration and practical ‘how to’. I’ve been a follower of Mark’s for over 10 years and I can say his advice has directly accounted for over $500,000 in new sales.”

Professional Service Partner, Kyle Stevenson says?“I credit what I learned from Mark with getting me a $200,000 client. You need a process & system. Mark walks you through precisely what to do (and what not to do).”

On and on and on

Look…splash of cold water…wake up and smell the roses…reality-check time.

It is a very, very noisy and crowded world out there (I know you know that but it bears repeating.)

If you want to be a stud…a guru…a recognized expert in your field (call it whatever you like)…you have got to be relentless in promoting yourself.

This is not a game for the proverbial shrinking violet. (In truth, I’m not really sure what exactly that is, and why that phrase caught on-but I digress…)

Now, my style for self-promotion doesn’t have to be yours. There are ways to subtly build up your stud-creds, and there are overt ways.

BUT…getting the message out about the fact that you are a frigging stud, and you can prove it, needs to be high on your list of things to focus on. (And if you like, I can help you with that-getting the word out without being an obnoxious braggart.)

Let’s move on

Second thing you need to do

?…ramp up your communication.?

You may find this hard to believe, but so much about being perceived as a Studly Guru is driven by frequency.?

Frequent emails. (You should do these daily, but at a minimum 3 times a week. Any less than that and you won’t break through the clutter.)

The same goes for LinkedIn, Facebook, Instagram…ideally I would like you to post every day.

Don’t forget videos on Youtube that accelerate the “Know & Trust factors.”

I know…it sounds exhausting.

But the good news is that it’s not.

Yes, it takes work. Yes, you have to commit to it. After all, if it could be done by any lazy-slovenly-wanna-be…then everyone would be famous.

However, you can repurpose a lot of what you create from one platform to the rest, so it doesn’t actually require as much work as you might think.

What it does require is creativity.

WHAT should I be communicating??

Well, that’s what?I spend a lot of time sharing in my weekly Video Newsletter Whales Not Minnows.?

It’s for serous players. It’s expensive. I have no earthly idea if it’s right for you.

But if you’ve read this far, you might as well take the next step and go here and learn more about it.?

You need to get famous for what you do. Whales Not Minnows can show you how.

Onward!

Mark