If You're a Service Business and Not Using this Underused Traffic Source, You Should Be.
If you're a small business owner and confounded about how to drive local traffic, stay tuned because I will reveal how any local small business can drive a fair amount of traffic with little effort. And I can almost guarantee you that no one else in your field in your area is doing it.
What is it, you ask?
The behemoth search engine Google only allows one video on its front pages for a given search term. Is there any reason at all it shouldn't be yours?
Simple, short informative videos combined with the terms your customers are searching for and voila! you are the de facto local expert.
Let me give you two examples.
House cleaners.
Create a 2-5 minute video on the following topics:
- How to get out a grape jelly stain
- How to clean a mirror or glass the right way
- How to remove soap scum from your bathroom walls
- How to deodorize your carpet
- How to properly clean a toilet.
These are five topics that every house cleaner better know how to do. Think you could do a 3-4 minute video on each?
But you're giving away the farm, you say. Yes and no.
You're actually becoming THE expert in your area. When someone searches for how to get out grape jelly stain in your area, your video will be the only one in your area to come up. You are the expert!
Those are five topics. You could probably come up with two dozen more within the half hour. Do a video a day or every other day, upload them and let the videos actually do some of your marketing for you. Of course you'll want to put in all of your company information, but you don't need to be pushy about it.
Next example, elder law attorney
Create a 2-5 minute video on the following topics:
- How to make a will
- What's the legal process when a loved one dies
- Do I need a will?
- What's the difference between a will and a testament
- What are some of the new elder laws coming out that affects those 65 and older
Again, no one in your industry in your area is answering those questions in a video for the search engines. You know the answers so why not give them out? Sure, some will opt for an online will, but most won't. It's too legal and lawlike. It's important enough that they don't want to mess it up. They'll want a professional to handle it. If you've created all those videos (one a week for 2-3 months will make you the go-to expert), you are the expert. Period. That fancy law firm below you in the search engines doesn't stand a chance.
Nothing I've written is impossible or would cost you a fortune. In fact, the method is free. It does take a certain amount of will and effort to put these videos out but you really should consider doing at least five of them. And then let time and the search engines do their thing.
This is true for every local industry out there: painters, handymen, mechanics, attorneys, window washers, accounting firms, tree trimmers, you name it.
So, what is holding you back from creating one before the end of this week?
I teach chefs how to save lives and earn a fantastic living by hosting a cooking show. | Cooking Show Advisor | U.S. Army Veteran
4 年Excellent insights, David. Taking an education-based approach to marketing is how you sell without selling. It brings your target audience back again and again and when they need whatever it is you specialize in, they'll contact you because you're their trusted advisor. Too many small business owners make the mistake of thinking they'll lose business by giving away all their knowledge. First of all, that's not even possible to do if you have deep knowledge. Second, and more important, the best customers are not the DIY crowd. The best customers have more money than time and will happily pay you to solve their problems quickly. Your video campaign demonstrates to those people that you have the expertise to solve their problem quickly and they will happily pay you for that. A lot of small business owners would find clients a lot more easily if they would put just a few minutes per week into making videos that educate their target audience.