You’re probably wrong about why you don’t have more wealthy clients
Mark Satterfield
Specialists in the art of marketing to the affluent and high-net-worth clients
As Mark Twain said, “It’s not the stuff that we don’t know that gets us into trouble, it’s the stuff we know that just ain’t so.”
A lot of your beliefs about why the wealthy won’t work with you…will look down on you…etc, etc, etc…are just shit that’s been in your head for a long time.
Sure, you believe it to be true, but guess what? It just ain’t so.
Case in point.
I’m wealthy. Have been for a long time.?
I’m not telling you to brag, but rather to illustrate this next point.
Very, very few of the people I choose to do business with (and I’m talking about professional advisors not the guys that cut the grass) are as wealthy as I am.
It makes absolutely no difference to me how rich an advisor is when I’m considering whether to hire him or her. That doesn’t even enter into my decision making process.
I’m not alone in this. I did a very non-scientific poll in which I asked 11 of my friends (who actually are wealthier than I am) if they felt the same way.
Guess what? They did.
So get that belief out of your head. You don’t need to be rich to do business with the wealthy.?
Period. End of story.
Go forth!
Mark
PS: Here’s a resource I created that will help you have the right type of mindset you need to work with the wealthy. Check it out HERE
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7 个月Please stop sending me messages