You're pitching technical sales to non-technical executives. How do you make it resonate with them?

Discover effective strategies for pitching technical sales to non-technical executives. Learn to emphasize business value, measurable metrics, and relatable outcomes.

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Focus on Business Value, Not Technical Details

Non-technical executives care more about the business value and impact your solution can provide, rather than the technical nuts and bolts.

Salespeople need to focus on uncovering and understanding a customer's specific business priorities, the outcomes that matter most, and the results the customer expects.

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Speak Their Language

Avoid technical jargon and product features. Instead, speak in terms of business challenges, use cases, and outcomes relatable to their role/industry.

Customers don't buy a product or service - they buy the concept of a solution the offering represents.

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Engage Them

Make it an interactive discussion rather than a one-way pitch. Use questioning skills to understand their challenges and priorities first.

Don't be satisfied with emotive, surface-level answers. Dig deep to get to the root of their problems through follow-up questions.

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The key is to make your pitch focused on the business impact and value and an engaging discussion around their specific needs as executive decision-makers.