You're Not A Penguin

"You've seen those below-zero documentaries, right? A multitude of look-alike/sound-alike penguins noisily jostling on the ice. All blending in.

"Harsh truth: you're a nobody. Just another look-alike penguin on the ice floe. Until you're not.

"You are actually a uniquely gifted individual with vital skills and experience. You're awesome. So how can you express who you are (and what you do best) so that your value is evident to others?

"In a noisy world filled with a constant swirl of people of information, standing out from the crowd is the ultimate professional challenge. That's why you need a professional value statement. A personal brand."

>> What is that? Continue reading this article here.

Will you be attending the Life Sciences Trainers & Educators Network (LTEN) conference in Phoenix this coming week? Join Monica Gillison, MBA , and me on Wednesday afternoon as we lead a workshop session on Networking and Personal Branding.

You'll walk away with the beginnings of your own professional value statement. And you'll expand your network as you meet new friends in this highly interactive session.

I hope to see you there. Have a great weekend!

(Subscribe to my weekly Clarity Blend newsletter?here on LinkedIn - and please forward it to your colleagues!)

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Steve Woodruff is the author of the book?Clarity Wins?(and the upcoming book?The Point - How to Win with Clarity-Fueled Communications). He facilitates?workshops for organizations and teams looking to equip their employees with superior communication skills.