You're My Boy Blue!

Welcome to #Trending by RootNote! Each week we take a deep dive into the social, content, and commerce trends and data behind your favorite sports, media, and entertainment brands and creators.

This Week: Blue

What happened?

With football season kicking off this past week and more talk around the impact of mascots and players on team brand, we decided to dive into the social media stats of our local Colts mascot, Blue! ??

The mischievous and fun loving colt has amassed a following of over 8.1 million on TikTok alone. To put this in context, census data from 2022 puts the entire population of Indiana at 6.8 million.

It's evident that Blue has set his sights on building his audience on multiple platforms and is on a tear. Compared to Benny the The Bull who's received some recent press, Blue's Instagram following grew by more than 58 times that of Benny's, which gained 3,021 followers over the last three months.

The numbers:

? Blue's Instagram followers increased by 69.4% (177,363 new followers). Of the 108 posts shared, the reel on July 4th was the most popular, receiving 1.14 million likes and 7,788 comments.

? On Twitter, his following grew by 1.3% (703 new followers) while sharing 91 tweets. His tweet on June 5th was seen 301.5 thousand times and received 21 comments, 284 retweets and 2,000 likes.

? On TikTok, his followers rose by 1.3% (100,000 new followers) as they shared 92 videos, leading to a 1.8% increase in total likes (1.8 million). His video from August 12th has 11.1 million views, 164.7 thousand likes, 529 comments and 5,796 saves.

Watch the Full Analysis Here:

Interested in an analysis on your favorite team, athlete, or creator?

Leave the name of your favorite team, athlete, creator, influencer or brand in the comments and we'll add them to the list!

Want to learn more about RootNote?

Sign up for a free trial OR schedule a demo here!