If You're A Mortgage Broker and Are Doing Traditional PPC (Pay Per Click) Or Any Other Type Of Marketing You Are Bleeding Money! Here's How to Fix It!

Pre-Emptive People To People Marketing Is The New Dog On The Block

Are you sick of every other marketer and their brother shoving the next best thing down your throat promising you it's going to bring you leads and more business? If this is you and you're about to click out of this message, stay with me because I promise you that we are going to change your business! 

Let me just give you a few words, that if you don't read the rest of this article, at least you can kick yourself later. That word is "Pre-Emptive People Based Marketing". You will see that word everywhere you go in the next year or 2. Probably even sooner.

If you're still with me, you obviously are intrigued.

There were over 3,471,889 people looking for a mortgage broker online just in the last 30 days. What if I told you there was a way to get in front of those people before they ever do any kind of search online, or before they can contact any of your competitors? Traditional PPC and SEO are dying. You and I both know it. Google not only allows for clicks on your campaigns that are sometimes outside your demographic area, but these leads a lot of times are tire kickers. 96% of the entire worlds search data online is captured every day, and artificial intelligence software tracks trends pre-emptively to put businesses in front of potential buyers and clients before they know they are going to use you! 96% of the entire world’s search data online equates to 1.5 Trillion searches, and pixel fires a month (I’m sure you’ve been to Amazon, and are searching for a pair of Nike's and then all of a sudden see those nike’s everywhere right? That’s a pixel/cookie fire that allows you to be tracked, but our platform goes wayyy beyond that). Our partners track 1.2 Billion websites, 257 Million daily active users, track 700 million devices, 10 Billion behavioral data points monthly, and 2700 different datasets. So why is this important? Data controls everything, and when you add computers in that mix that can crunch number and trends faster than the eye can see, that computer now can see similarities in how people in the past have searched for something to purchase or to use as a service. When we apply these active trends to people in the future, that are doing the exact same things, we have hit the holy grail of marketing. What if I told you we have done exactly that?!

Here’s what makes this so Powerful. When running a Google PPC campaign, you’re paying Google to put your ad in front of your target audience based on the geographic area that you have set up. It's then based on the keywords your consumers/potential clients are searching for. If your brokerage firm is only leveraging Google Search ads or GDN (Google's Display Network), you are being shown in 30%-35% of all the available ad spaces on the internet. Which means you are stifling brand awareness and product/service visibility. As you probably are already aware, this is incredibly expensive, and Google will market your ad to everyone. Even beyond that Google "allows" for extraneous clicks. This algorithm creates un-necessary clicks which means a huge chunk of your marketing budget will get wasted. Now, if you are not running pixel tracking or using Google retargeting codes your potential clients can NEVER be targeted again. You have now wasted money for clicks, and will never be able to remarket to those people.

Our system allows us to create a target market based on live search results, and data, on how a consumer is searching for you. This means you can retarget these consumers and place your ads in front of them before any of your competitors! Can you see how powerful all this is? Why not put yourself in front of the people you know are about to use your service? This will not only get you in front of your clients before your competitors, but it refines your target audience so you get cheaper clicks, higher quality scores, and highly qualified new clients that you know need what you have right then and there! We refine your marketing only to the people that need your service before they know they need you! As well, we are able to put your ads on your competitor's locations, so when a client gets within five meters of “said location” your ad will populate on that client's cell device, and once they click on your ad we can pixel them for life! This means they will see your ads on 550+ of the largest websites in the world. Did I mention that we can track these people for life across multiple devices?! Not only that, but our pixel code works across platforms. So if they see your ad on their cell phone, they will also see your ads on their home computer, work computer, tablet, etc. Yep, you read it right! This is all just the tip of the iceberg on what our platform can do! Our engine learns and learns and learns some more. The more data we pump into it, and the more leads that come through, the more the engine learns the exact trends of the people that need our service! 

I’m sure your wheels are starting to turn with the possibilities here! Stay with me because it gets better!

Want a free presentation on how this can work for you? Click here and talk to one of our media managers today: https://calendly.com/seoauthority/15-min/03-02-2018

Let’s think about a quick example, a woman who has found out she is pregnant asks the same systematic questions that every other woman does ie “what kind of prenatals do I need”, “what food can I eat now”, “what kind of symptoms can I expect”, which always leads to “who is the best OBGYN in my city?” The same thing happens in the brokerage world. Same questions in several different renditions. We find those users pre-emptively, based on their trends, and search queries, and then scrub those people against offline data to get the exact person who is making those searches behind their computer screens, mobile device, or tablets.  So what does this do? This allows us to dramatically increase conversion and save our money on wasted clicks that the big search engines, like Google, Yahoo, and Bing, allow knowing full well that the person that just clicked that listing is not even a qualified client, and/or too far away to even utilize our service. This is exactly why Google just got sued for a few months ago and lost. Our solution fixes all of this!

When we get the data, we scrub it against offline data, such as people’s medical records (our data and software all HIPAA compliant), mortgages, cell phone info, car, etc, we can then with very high certainty place these ads in front of them knowing full well that they are about to look for a chiropractor. We then can umbrella the entire market with your ads before they even know what they are searching for based on their current searching trends. No one else in the industry is doing this on a local level, nor can they do it effectively due to our partnerships, our own technology and the systems that we have in place. Fortune 500 companies have been using programmatic data for their marketing campaigns for years, but none of the big dawgs would even talk to us for less than a $250,000 quarterly buy in, until now!

We will split test multiple ad sets, graphics, sales copy, funnels and conversions to ensure the best campaigns are being run on all platforms your ad will be seen on. We keep everything in-house to ensure the work is being efficiently and effectively completed up to our standards. You won’t have to worry about any ad copy, graphic design, conversion or metrics. All reporting will be sent to you as often as you would like to ensure the campaign is being run according to plan.

As previously stated our software is 100% HIPAA Compliant and is hash coded with the most secure technology on the planet. All data is directly transported and is not shared with us, the public, or to you; unless a lead comes in or calls you to schedule an appointment. To state it simply it’s an input/output only method that is very secure.

So by now, you should be getting a pretty good idea of how powerful this can be. We want to offer you a free consultation and show you exactly how this can work for you. I promise you won't be disappointed, and this will be the best 20 minutes you have spent in a long long time on your business. I do want to emphasize this type of model is not for the faint of heart. We can not take everyone, nor is this a good fit for every business because of how powerful it is. We are seeing acquisition rates increase for our clients from 150% - 480% on our campaigns. Yep a really bold statement I know, but when you are only tapping into 30% of the internets ad space it kind of makes sense, doesn't it?! We only want business owners who understand the power behind this platform and what it can do for you and your business, and take action on implementing a tactic that hasn't been available until now for the everyday business owner.

Click the link below to schedule a time to chat, and we promise we will blow your minds. https://calendly.com/seoauthority/15-min/03-02-2018

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