You’re Missing Sales Because of This.

Following a recent presentation to a group of sales executives, someone approached me and asked how I thought my Unstoppable Selling method was different than other methods they’ve used in the past.

I get this kind of question a lot.

Let’s be honest, there are dozens of different sales methodologies out there today, some of which have been quite effective in the past.

But that’s the issue.?

Sales and selling have changed dramatically in the last few years.

If your sales methods are tied to a methodology that was discussed more than five years ago, it’s no longer relevant.

Sure, you may still be generating some sales, but they aren’t what you could be achieving.

Think of it like driving a 1980 Corvette. Back in the eighties, a Corvette was a powerful car that you could easily get a speeding ticket in.

Now, compare it to a 2022 Corvette, which has more than twice the power, better fuel economy and many more creature comforts like a touch screen and Apple CarPlay.?

Both cars get you from point A to point B, but one does it much faster, more efficiently and with much less discomfort than the other.

In my new book The Unstoppable Sales Machine I discuss what has changed about selling and what changes you must make if you want to rapidly accelerate your sales in today’s market.

Consider these examples:

• Buyers are spending less than 16% of their time with salespeople in the buying journey.
• The percentage of emails that reach their intended destination are diminishing.
• Using social platforms like LinkedIn to prospect requires different methods and skills.
• 88% of buyers buy from those they perceive as Trusted Advisors.

It’s not to suggest that your methods of selling today are entirely ineffective, particularly if they are producing results. But as the demographic of both buyers and sales professionals change, technology advances, and norms around acceptable selling practices evolve, so too must your approach to selling.

So throw out any methods that include challenging your buyer, selling while getting dizzy, or becoming a fanatic.?

Focus instead on what the needs, expectations and interests of today’s buyer are, and then incorporate those into your sales process.

Best,

Shawn

P.S. Want to connect and collaborate with other like-minded professionals? Soon, I’ll be launching?Shawn’s Growth Collective, bringing executives and business owners together who have the desire to grow and scale their business in the shortest time possible. Get updates straight in your inbox by joining my Thursday Thrive email. Visit:?www.thursdaythrive.email