If you're a local business, optimize for the Local Map Pack
You'll be as familiar with the "Local Pack" as you are with the featured snippet, if not more. The Local Pack feature shows Google Maps results, reviews, open hours, and a physical address.
The local pack changes based on your searchers' location.
For instance, here's how the SERP page appears for the search "Top restaurants in Vancouver:"
How to optimize your website for the Local Pack SERP feature:
- Make sure your website is optimized for mobile, as many people use the Local Pack to navigate to your website while on the go.
Make sure your website is optimized for Local SEO.
- Make sure you've updated and maintain your Google My Business Profile
- Ensure you've added your website to TripAdvisor, Yelp, YP.com, etc.
- Add schema markup to your website's backend (allowing Google to see your whole website)
Note: Optimizing your website for the "local pack" SERP feature is a good idea for sales as well.
Typing "men's jackets" into Google results in a map and links for where to buy men's jackets before it provides images or links to do so. Searchers don't need to express buying intent for your business to appear in the local pack.
To Wrap Up
I hope most of these strategies will help you get the amount of traffic you want. Once you have everything set up, they are easy to implement but the results they can bring will pleasantly surprise you. And remember, Rome wasn’t built in a day.