You're invited to something new

Stick around for the Social Media News to Use below. This week's top five (or more!) most important updates to help you grow your brand.

Not only are you invited, but you’re encouraged and needed. It’s NECESSARY.?

My best work to date will be inside my new Launch Your Thought Leadership (On LinkedIn) 3-month group coaching program. If being seen and sought after as a go-to expert in your field excites you a little and terrifies you a lot, get in here. This is exactly for you. I’m not only going to hold your hand through this, I’m going to hold you accountable. You need both equally. And everything you want in your professional life is on the other side of that fear. Let’s go there together.

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Get all the details here and send me a message if you want to hop on a quick call to see if this is right for you. I’d LOVE to talk to you.?

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You’ve been hiding in the shadows for too long. It’s your time to shine. https://bit.ly/LaunchThoughtLeadership

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LINKEDIN: Is the slow and steady platform winning the race?

• Sorry, But LinkedIn Is Cool Now [Bloomberg]

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LINKEDIN: I love this fact: “Newsletter readership has tripled over the past year, now with more than 1.3M daily readers.” They’ve just rolled out SO many good new features for newsletters.

• Grow Your Audience with the Power of LinkedIn Newsletters [ Keren Baruch , Director of Product at LinkedIn]

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LINKEDIN: I tested it and this is what it looks like.

• LinkedIn Rolls Out Brand Partnership Tags [SocialMediaToday]

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LINKEDIN: What to do if you can’t get access to your account.

• You may have seen recent news about an increase in bad actors trying to compromise accounts on the internet. [ Hobson Powell , VP, Global Support at LinkedIn]

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META: Speaking of branded content, this is a fabulous upgrade to Meta’s Ads Library.

• Meta Adds Branded Content Campaign Oversight to Ads Library [SocialMediaToday]

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SOCIAL MEDIA: A main goal for the work I’m doing with a new coaching client is building out her Instagram to act as a social proof platform for her architectural work. Social proof is vastly important. She’s brilliant in her craft and I can’t wait for all of the additional work she’s going to win once prospective clients have an additional place to vet her.

• How to Use Social Proof to Fuel Engagement and Sales [Hootsuite]

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SOCIAL MEDIA: There are right and wrong ways to publicly apologize.

• Social media algorithms fuel rise in public apologies [Axios]

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THREADS: It’s here!

• It’s official: Threads launches its highly anticipated web app [TechCrunch]

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TIKTOK: If you’re not already familiar, this is level 101.

• TikTok SEO: What it is and 5 tips to improve your brand’s reach [SproutSocial]

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TIKTOK: We haven’t seen “TikTok” and “ban” in the same sentence in a while.

• NYC bans TikTok on city-owned devices [The Verge]

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TWITTER/X: Here is a list of brands that have made the logo switch to X on their digital properties.

• Sterling
• University of Notre Dame
• Microids
• MLB [it looks like all of the teams have the “X” branding now]
• Virgin Limited Edition

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YOUTUBE: I’m all for any innovation in the music discovery arena because finding new music that one likes continues to take a lot more work from the listeners standpoint than it should.

• Taking music discovery to the next level with Samples [YouTube Official Blog]

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YOUTUBE: The person who leads the Shorts feature gives some great insight into how to maximize Shorts.

• YouTube’s Advice for Shorts Creators, Including Hashtags, the Algorithm and More [SocialMediaToday]

?Next Steps With Me

• Let's talk! Looking for social media coaching for you personally? Content strategy for your organization? Customized employee advocacy program? Workshops? Put a call on my calendar here . ?
• If you need a speaker at an event or a guest social media expert on your podcast, reply to this email and send me details.

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