If you’re as good as you say you are- why not use that as a way to generate more clients!
Michael Graham
Web 3 Growth Hacker- Helping Web 3 projects always be Bullish | Revenue Expert | Ironman Athlete | BJJ Fighter | See You at the Top!
If you ask any business owner- anywhere in the world- if they are good at what they do, the answer is always a resounding yes of course!
Which is amazing, business owner, sales people we must be confident in what we’re selling to be effective and generating more clients. So, if your product and service is as amazing as you say it is- why not use that as one of your tools in your sales kit to generate even more clients.
But how?
Case studies amigos!
Case studies is a magical sales tool, which very often doesn’t get the attention it deserves. A good case study can say a lot more than a fancy and jazzy presentation. In a single case study you are telling your prospects that you are good at what you do, you are showing proof of concept which in turn helps you to build trust and more important than anything you are generating curiosity!
Your prospects will always wonder- if you can do that for this client, then what could you do for me- and bingo – you now have their interest!
The key thing when using case studies is to understand the structure of the story- a good structure, builds impulse and delivers a knock out effect. So let me show you the format, be demonstrating one of our every own case studies. Please feel free to copy this structure as this is the best format for delivering high level impact when using your own case studies!
This is a story of a clients we worked with a few years ago. A London based law firm and we helped them to double their turnover in only 6 months.
Client Name: Astute HR
Industry: Legal HR/Law firm
Programme: SME Skills Hypergrowth
Why they came to SME Skills:
Tosh (the owner) wanted to scale his business and build his practice from a one-man band to the successful firm it is today
The firm struggled to have sustainable results and continuously achieved the same sales revenue every month
They struggled with converting and generating leads
They wanted to be more in control of their sales, their results and essentially of their business
What SME Skills did for Astute HR:
We worked with Astute HR for nearly 24 months and we outlined their entire sales strategy during a 1-day Hypergrowth workshop
We revamped their sales process and we implemented some effective ways to pitch their prospects and improve their conversion rate
We did weekly calls and regular meetings with them to create an accountability process for long term and engaged results
We connected the different parts of the business and enable it to be more sales focus
The Results:
At the end of 6 months on the Hypergrowth program, Astute HR achieved all of their sales targets
More importantly, they continued to have consistent results and even achieved a record billing month in the 24-month period
After graduating from the program, they were still maintaining a strong monthly billing and more importantly they are continuing to grow from the lessons they learned in the 24-month period
Close
At the end of your case study make sure you have a strong call to action inviting your prospects to take the next steps!
There you go my friends- the structure to a case study that will help you deliver that all important magic dust when pitching your next prospect!
If you’d like to attend one our sales bootcamps to help you grow your sales figures, our next event in the UK is in Preston on the 23rd of January. Tickets are going fast- so make sure to grab yourself a seat:
Alternatively feel free to visit our site and book yourself in for a complimentary sales review session, where one our consultants will give you a 20 minutes complimentary call and help you to have a better plan to hit your sales targets this year!
2020 is the a new decade, new year, new goals, new rituals- we wish you a phenomenal year ahead!
‘’When sales matter, we deliver!’’