Your Emails Aren't Working
Donald C Kelly
The Sales Evangelist | LinkedIn Top Voice In Sales | 3X Top Salesforce Influencer | LinkedIn Sales [In]sider | Helping Teams Generate More Pipeline
You send your prospect an email. You wait patiently for a reply or even just an open. And nothing happens. Does this sound familiar? If so, don't feel bad as the majority of people are in this boat. But I want you to get off that boat and experience the benefits of high open rates and engaging conversations that lead to intrigued clients. So what's the problem? Why do only 30% of emails get opened across all industries?
A common mistake sellers make is that their emails are often completely centered around?them. I'm sure your features and benefits are fantastic, and it is important to share that. But you run the risk of using buzzwords that make the email sound generic and salesy. What if you crafted your emails to be centered on your prospects instead of you?
One way you can do this is by telling them the use case—the reason why you are reaching out to them or the problem you are trying to solve. Maybe through research, you learn that they hire BDRs; now you can reach out about how you can help them in their hiring process. This will help you stand out more than just listing all your benefits and features. The reason you are reaching out must be stated clearly and early. Within the first few seconds, prospects should be able to know three things about your email: (1) why are you reaching out to me, (2) what's in it for me, and (3) why should I keep reading.
I share these things with you because I want you to land more prospects, close more deals, and go out and do big things!
How can you go about sending emails effectively that generate results? Donald shares 5 simple tactics that will only take a few minutes, and will boost your open and click rates through the roof.
Whether you're a sales professional or work in another industry, hearing the word "no" can get anyone in a negative mindset. Sales Consultant, Harry Spaight, shares what you need to know stay in the right mindset despite rejection.
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Does this sound familiar to you? You send a sales email to a prospect. They don't open it. That's it. End of story. With just under 30% of emails getting opened across all industries, you'll want to capitalize on what's working.
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I empower companies to enhance their sales performance by cultivating meaningful relationships with clients. | Keynote Speaker | Workshops | Fractional Sales Leader | Results-Driven Sales Coach
2 年What’s in it for me (them) is not “let me tell you about my product or where do we stand”? I ignore those emails too! Keep on teaching and inspiring Donald C Kelly !
Building A $100M Real Estate Portfolio
2 年Email is a HUGE problems for sellers these days