You're On, Coupon!

To Coupon? Or Not to Coupon? If you’re an HVAC, plumbing or electrical business moving forward with a targeted Direct Mail marketing campaign, coupons can effectively attract and retain customers. Here are seven considerations about how cutting along the dotted line can benefit your bottom line.

Coupons Are Their Own Deciding Factor.

Coupons often influence a prospect’s decision about where to spend their hard-earned money. A great deal is always appreciated, but in leaner times, when finances are stalled, everyone enjoys the way a coupon gets the needle moving again. If it comes down to two mailings for the same service, all other things being equal, the coupon is walking away with the sale.

Coupons Create Loyalty.

If a homeowner, brand new to the area, is looking to install central air or for someone to fix their kitchen sink or wire for outdoor lighting, they have no previous loyalty to any other business. Your coupon is a quick way to gain a fresh customer.?

Coupons Draw The Eye.

Coupons are a form of marketing in their own right. Visually, they have the impact of a print ad, helping to develop the brand’s image and solidify that image in the consumer’s awareness. We know that brand awareness is the earliest milestone to creating a customer. You can get creative while encouraging practicality.?

Coupons Can Benefit Multiple Marketing Channels.

Coupons can encourage a phone call or a visit to your business. They can also reward your customers for a “like” on social media, following, checking in, or writing a review once they’ve become customers. It can incentivize all of this while looking pretty and raising awareness of your business. ?

Coupons Encourage Spending.

We’ve all been there. You go into a store with a coupon for one thing, and you walk out with five things. Coupons start the buying ball rolling. Coupons help businesses make money because, just like you and me, consumers will be inclined to spend more than the incentive cost. Add-ons, additions, companion products, and even impulse buys will exist. People enjoy treating themselves once they’ve gotten the permission to do so. Your coupon is helping everyone live their best life. Good on you.

Coupons Help Your Customers Feel Valued.

Coupons can attract new customers, but they’re also a great way to retain existing customers and encourage past customers to return. Customer loyalty is built by making them feel seen, heard, and appreciated. When your customers, past or present, since you value them, they’re likely to do the same for you through the aforementioned “likes,” word-of-mouth, and repeat business.

Coupons are Customizable, Too.

In the same way you target your postcards, you can further enhance customer relationships by tailoring your offers. Coupons can be sent to customers on birthdays or anniversaries or based on their purchases and spending habits. All of this personalization contributes further to your customer relationship and loyalty-building.?

Coupons Increase your Database.

QR codes or coupons redeemable online are an excellent way to drive potential or existing customers to your other marketing channels and keep them connected to your business.? By collecting your customers’ emails, your family of prospects and customers is ever-expanding and within your reach. You now have more people to read your newsletter, share your content, like your posts, and call you the next time they require your product or service.

The choice seems clear to us. Bring on the coupon! Stay tuned for more insights into making the most of this dynamic marketing tool!