You're Not A Copywriter Just Yet!

You're Not A Copywriter Just Yet!

Hey guys!

How are you?

Today, I'm going to talk about something that's been rearing its head as a trend or something.

Copywriting!

There seem to be so many copywriters right now. Unfortunately, not everyone that writes/says...

"I'm a copywriter"

"I write copy that sells"

"Freelance copywriter"

Understand what it takes to be one.

Most are just content writers who don't understand the difference between copywriting and content writing.

Some are good writers who understand what copywriting is all about but don't know there are rules.

The rest just follow trends and say, "I'm a copywriter".

Clients know a good copywriter when they see one, which is why most so called 'copywriters' don't get gigs as they should.

Being a copywriter entails many things.

  • You need to be absolutely unique.
  • You have to be emotional and soulless at the same time.
  • Your ability to convince the average man should be 112/100.
  • You have to KNOW how to WRITE really well!
  • You must be able to spend hours researching and fact-finding.

I recently read a sales copy from a LinkedIn writer and...it was terrible. I was angry I read it.

Safe to say I won't be buying what they're selling. I won't even recommend it to anyone I know.

It's that simple!

If you must be a copywriter, you have to tick all the boxes above plus more.

If you don't tick those boxes just yet, don't worry... it's easier than it looks.

HERE'S WHAT TO DO

  • Pick up major copywriting books and read!
  • Study unique copies written by legends (David Ogilvy Anyone?)
  • Get a coach (yes, it helps a lot, mind you not everyone is a good coach).
  • Lose yourself in copy-creating (Write. Rewrite. Castaway. Repeat).

If it doesn't stick...do it all over again.

Feel free to give up along the way, come back when you're feeling it.

(No one will tell you this??)

You don't force copywriting...get it?

PS. It's super okay to be a content writer, don't just join the "I'm a copywriter" trend because you want to feel different.

I remain your favorite freelance writing coach, until next week, aim to be better

Joy Emeh - Health Writer

?? I write for health websites (like Healthline) empathetic articles that scream, "Read Me!" and eliminate editing stress for you. I'm a ??|Top Rated Health Writer| Content Strategist| Health Editor|??Clinical Anatomist|

2 年

I totally love this. Well-written and interesting.

Elizabeth Ojelabi

Direct Response Copywriter &Marketer. I create compelling copy for brands and businesses. I also help aspiring copywriters get their skin in the copy game, by honing their copy skills.

2 年

Not just yet.. We're on the path to becoming the greatest ???? This is fully loaded with value Chukwuka Deh (SLiQ)?????

Chukwubueze Ozumba (NennyC)

??Content Developer ??Copywriter ??Creative Writer ??Proofreader ??Copyeditor ??Freelancer

2 年

Very informative post Chukwuka Deh (SLiQ)????? For a fact, I'm still a work in progress. ????

Onize Muhammed

B2B SaaS content writer | I create content that mirrors the desires of your ideal customers to increase user signups

2 年

Love the message and the way it's written. A lot of us are work in progress and there's no shame in leaving our titles behind to sharpen our blunt areas. Great share Chukwuka Deh (SLiQ)?????

Wes Pearce

Resume Writer & Remote Career Coach + I’m “That Remote Guy” ????♂? Helping people find the remote career they’ve dreamed of in less time + Join 30K+ on the Escape the Cubicle Newsletter??

2 年

Subscribed ????

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