You’re Not a Bad Businesswoman—You’re Just Doing Too Much

When I started my business of hair accessories and kids’ clothing, I was so excited. I dreamed of creating beautiful products, connecting with customers, and building a brand my kids could be proud of.

But the reality?

It was chaos.

I was answering customer messages at midnight, packaging orders during nap time, and designing new products in the early hours of the morning. I thought if I just worked hard enough, I could handle everything.

And yet, no matter how many hours I put in, I felt like I was treading water. My sales plateaued, my creativity dried up, and worst of all, I started to resent the very business I had poured my heart into.

It took me hitting rock bottom to realize this: my business wasn’t struggling because I wasn’t good at it. It was struggling because I was trying to do everything myself.

The Danger of “Superwoman Syndrome”

As women, we’re often told we can do it all—and let’s be honest, we often try. But here’s the problem: just because you can do something doesn’t mean you should.

When you try to juggle every role in your business, you end up:

• Exhausted: There’s only so much coffee can do.
• Unfocused: Switching between tasks takes a toll on your productivity.
• Frustrated: Because you’re spending more time putting out fires than growing your business.

I was the accountant, the social media manager, the designer, and the customer service rep. And guess what? I wasn’t doing any of those jobs as well as I could have if I’d just focused on the areas where I truly shine.

The Breakthrough Moment

One day, I hit my limit. My toddler was crying, I had a mountain of orders to ship, and the internet stopped working. I broke down and called a friend who ran her own business. Her advice?

“Why are you trying to do it all? You don’t get extra points for being a martyr.”

That hit me like a ton of bricks.

So, I hired a virtual assistant to handle customer emails and used a fulfillment service to help with shipping. It felt risky at first—what if I couldn’t afford it? But within weeks, I realized the truth:

I wasn’t just saving time. I was saving my sanity.

Lessons Learned from Letting Go

Here’s what I learned:

1. Delegation Is Freedom: The tasks I handed off freed up my time to focus on what I loved—creating new designs and connecting with my audience.
2. You Don’t Have to Do It All: Outsourcing isn’t admitting defeat; it’s a smart business move.
3. Small Investments Pay Big Dividends: The money I spent on help came back to me tenfold in sales and growth.

Practical Steps for Mompreneurs

If you’re feeling overwhelmed, start with these steps:

1. Identify Your Time Drains: What tasks are eating up your day but not moving your business forward?
2. Delegate One Thing: It could be customer service, social media scheduling, or bookkeeping. Start small.
3. Invest in Tools: Automation tools like email responders or scheduling apps can save you hours each week.

Why This Matters

When you let go of the things that don’t require your magic touch, you create space for growth, creativity, and—dare I say it—balance.

Your business doesn’t need you to be everything. It needs you to be focused.

Conclusion

If your business isn’t where you want it to be, it’s not because you’re not good enough. It’s because you’re trying to do too much.

Trust me, I’ve been there. And I’m here to tell you: it gets better when you stop trying to do it all.

Because your dreams are too big to be held back by burnout. Delegate, prioritize, and watch your business—and your happiness—grow.