If you're not already using video as a part of your marketing strategy, you're missing out. What to do about it and how we can help!

If you're not already using video as a part of your marketing strategy, you're missing out. Not only is video one of the most engaging forms of content, it's also one of the most effective at converting leads into customers.

In this post, we at Black & White Media will share some statistics that prove just how important video is for businesses today. We'll also discuss why hiring a professional video production company like B.W.M. is the best way to create high-quality videos, and finally we will talk about the value of professional help in building a marketing strategy around your amazing video content. All of this is in an effort to illuminate why video is the tool most needed to help your business succeed.

To start off, we found 6 statistics that we think are super insightful when looking at what video content can do for your business:

1) A website is 53x more likely to reach the front page on Google if it includes video (Insivia)

2) Including a video on your landing page can boost your conversion rate by up to 80% (Unbounce)

3) Almost 50% of internet users look for videos related to a service or product before visiting a store. (Hubspot)

4) Video increases organic search traffic by 157%. (Conversion XL)

5) 85% of consumers want to see more video content from brands. (Hubspot)

6) 52% of marketers say video is the type of content with the best ROI. (Forbes)

Honestly, the numbers speak for themselves and it's pretty impressive. These Statistics are constantly evolving and it doesn't look like demand for video is going away any time soon.

That having been said, when it comes to video, quality matters. A professionally produced video will impress and engage viewers while a poorly shot or edited video will have the exact opposite effect. Here are 6 very good reasons why it's important to hire a professional video production team (like us).

?1) You're busy running your business - Video production professionals can handle all of the demands of a production so you can focus on what you do best.

2) Ultimately....Your Product or Service will look AMAZING!

3) You'll have access to experienced video professionals who can help you create a video that achieves your business goals.

4) Video production is an art, and it takes years of practice and experience to produce high-quality videos. Professionals in this field have the skills and knowledge necessary to make your video look great - no amateur hour here!

5) By letting someone else handle all of those pesky details like locations, cameras, lighting set up etc.. you'll save your own precious energy and time.

6) YOU WILL SAVE MONEY!

Full disclosure, I am completely biased here. In fact it's hard to write a complete list of the benefits from my perspective because there are just SO MANY! As a producer with a very busy Video Production company I see “day in and day out” how video shoots can evolve and where expertise can really make the difference.?

Now, for many companies that have not produced video content yet, the idea of hiring a Professional Video Production Company might seem a bit overwhelming, unfamiliar and downright scary. Besides, you might think to yourself, we have a pretty smart team, someone must have a great smartphone, how hard could it be to edit something that we have shot ourselves? Or maybe you know someone with a DSLR, or possibly know an amateur trying to get their foot in the door. A penny saved is a penny earned right? Truthfully…. NO. The amount of times that my team has come onto a project that wasted TIME, MONEY and EFFORT before we got there well….that would take up the entirety of a completely different blog. Needless to say, believe me, if you are a professional company, hire professionals to help tell your brand's story.

OK, at this point, let's just imagine that you have decided to hire professionals. You have gone through the whole process and now have amazing video content to share with your audience.... the real question becomes ....what do you do with it? Where does it “live”? How do you monitor its performance? How do you measure ROI?(And you thought Content Creation was a difficult maze to navigate). Even a simple internet search on the subject will reveal that there is no "One size fits all" approach to using video for marketing purposes. You can really get “into the weeds” quickly if you don’t have a strategy for distribution from the beginning

This is where a Professional Video Production team will definitely be able to walk you through things to consider and provide a maximum amount of value. Form and function really do matter. By hiring a professional video production team that considers ROI, you can take the guessing out of video creation and produce high quality videos that will help increase your website's ranking on Google, boost your conversion rate, and engage with your customers.

We at Black & White Media really shine in this regard.?

?Our team has years of experience creating videos that have a track record of increasing organic search traffic and boosting conversion rates. We'll work with you to create a video marketing strategy that meets your needs and helps you achieve your business goals.

How do we do this you ask?

We take the time to find out what your business goals are and we inquire about how you intend to use your video to accomplish the task. It’s important to know the purpose of the video, whether it is to inform customers about new products / services, or if you are trying to increase sales by showcasing different applications. Alternatively, you may be trying to generate more leads through lead capture forms on YouTube videos or? trying to build brand equity. In fact it may be some combination of goals that are being tackled simultaneously.? The point is that knowing the answers to these types of questions will help us create better content because we will know your needs and goals. This is how we build the road map to success and guarantee that all the objectives of your video are satisfied when the project is complete.

It can be difficult to know where to begin when it comes to hiring a Professional Video Production Team. We at Black & White Media would like to take the guesswork out of the process.

So, if you are ready to start on the journey to creating amazing video content, or just have questions about how well crafted videos can impact your marketing goals……Get in touch with us today! We'll be happy to answer any questions you may have and help make your video project a success. We look forward to speaking with you..

Thank you for reading

Sincerely

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