Your YouTube Content in the market place.

Like all Businesses in various Shapes and forms we all come to know the importance of the marketing mix: Product, Promotion, Price and Placement (if you are operating a service then there is other factors as well).

Placement is paramount to getting the exposure and also adding in the promotion mix to enhance the exposure.

When it comes to marketing and promoting your small-business products and services there is a few tips that I have come across

1. Social networking is now becoming the pinnacle of “placement” promotion in the marketing mix, combine your social media platforms to complement each other! Take advantage of these platforms power and capabilities to promote your videos. Get active on Facebook, Google+ and Twitter, as well as other relevant services. Be sure to create an online presence for your Business.

2. Showcase your videos on your websites and blogs, you would be surprised how much traffic is generated when the two platforms compliment each other..

3. Share links to your videos with your existing customers or clients via opt-in email.

4.     YouTube has various tools available for you to use, use them! Provide a detailed and accurate title, Utilize the Keyword planner in google Ad-words (free) to help pick a catchy title, utilize keyword planner to pick some tags as well.

Here is a video of some tools that I use with my YouTube Videos

5.    Utilize a call to action, these are guaranteed to provide you with more viewing traction. This can be enhanced with the Card and end screen feature.

6.     Start promoting your YouTube channel within your company’s printed catalogs, brochures, and sales materials, as well as within its existing traditional advertising.

7.     Get your videos (and your YouTube Channel page) listed with the major search engines, including Google, Yahoo! and Bing, and then focus on SEO strategies to get the best possible listing placements.

8.         Remember that in the first 5 seconds of potential clients viewing your channel and videos that is when they develop their opinion of what your business is about and how attractive your products/services look to them. Ensure your YouTube Channel Looks Great and your videos look fantastic in those first vital seconds!  

Here is a tutorial video that shows an example.

9           . Use public relations techniques, such as using press releases to contact bloggers, editors, reporters and producers in order to generate free media coverage for your videos in mainstream media, as well as in blogs that cater to your target audience.

10. Get your videos (and your YouTube Channel page) listed with the major search engines, including Google, Yahoo! and Bing, and then focus on SEO strategies to get the best possible listing placements.

11. Try to collaborate on videos with other companies that are already utilizing YouTube effectively and that are targeting the same audience, but that are not in direct competition with you. This will allow you to capture the attention of your collaborator’s viewers and subscribers.

12. If you have the money Consider paying for keyword advertising on Google, Yahoo!, Bing and Facebook. Google Ad-words for Video is also a very cost-effective and powerful tool for promoting YouTube videos.

13. If you can afford it , hire a YouTube video marketing company to help you plan and implement an online promotional campaign for your videos.

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