Your weekly update on all that matters in media and marketing

Sky Media Ireland appoints two to leadership roles

Sky Media Ireland has appointed Laura Marsh as digital sales controller and Cormac Doyle as business development director.

Mash joins from News Ireland while Doyle previously served a client solutions manager at Musgrave and has also worked with Virgin Media Television and AdSmart .

"We are thrilled to welcome Laura to our expanding team. Her extensive knowledge and experience will be invaluable to our new and existing clients, and will contribute significantly to our growth plans in the marketplace,” says Ben Staves , head of digital at Sky Media.

A.J. Crinion , head of business development at Sky Media, added: "We are excited to welcome Cormac to our team.

"His deep understanding of the media landscape and strong client relationships will be instrumental in driving our growth, by helping businesses to understand and access the power of TV advertising."

Sean Duke leaves DCU for Newsweek

Sean Duke is leaving his role in communications at Dublin City University Faculty of Science and Health to become science and health editor at Newsweek .

The veteran journalist will start with the US magazine next month less than two years after joining DCU, where he was nominated for the DCU President's Staff Recognition Award for Leadership.

The former secondary school teacher started in media with Liffey Champion and has worked and freelanced for broadcasters and publications such as the Sunday Times , The Irish Times , Irish Independent , RTE Radio 1, TV3, Dublin City FM , East Coast FM , and Science Magazine .

He also co-founded the now defunct Science Spin Magazine and hosted podcasts on a range of topics for Skillnet Ireland , University College Dublin School of Agriculture and Food Science, Teagasc , the We are now Research Ireland .

Writing on LinkedIn , Duke said he was "excited" by his appointment and "Thrilled for the challenge of leading a team of reporters based in the UK. Grateful for my time at DCU and the amazing communications team."

Richard Molloy joins Volvo

Richard Molloy has joined 沃尔沃汽车 Ireland as commercial director after two years as head of sales for Europe at the carmaker's EV subsidiary Polestar .

Molloy has more than 20 years' experience in motor sales, starting his career as a customer service representative with Toyota Motor Corporation and later moving to Chevrolet Ssangyong as business manager and Mazda Ireland and where he was marketing and PR director.

Prior to joining Polestar, he spend nearly nine years as head of marketing with Audi Ireland and with responsibility for strategic communications and product marketing.

Molly is a graduate of UL, where he graduated with a BA in European Studies , and he has a Postgraduate Diploma in Digital Marketing from the Digital Marketing Institute and an MA in Public Relations from @TU Dublin.

Heineken bring House to Electric Picnic

喜力 will bring the Heineken House to Electric Picnic this week, the first time the brewer has tested the concept in Ireland.

The stage will have an immersive DJ experience and raised dance platforms, and Heineken intends to use the platform to champion Irish musicians with a line-up including Mango, Honey & Jams, Efa O’Neill, Bazza Ranks, and Volleyball.

Heineken will also give away t-shirts made in collaboration with Irish streetwear designers Emporium on a first come, first serve basis. 75,000 people are expected to attended the festival in Stradbally, Co Laois this weekend (16-18 August).

"We’re so excited to be debuting Heineken House in Ireland for the first time ever. And where better to showcase our new stage than at the hotly anticipated Electric Picnic 2024," said Michelle Rowley, senior brand manager at Heineken Ireland.

"Our aim is to keep festival goers front and centre, making sure we’re giving them an elevated experience year on year. By following global trends and demands, we know that festival goers want to be part of the action, not just spectators and Heineken House really facilitates this.

"We are continuing our commitment to supporting local talent and the line up really reflects that commitment with some incredible acts to look forward to. Continuing on that theme of supporting local, our partnership with Irish streetwear designer Emporium is something fresh and new this year."

WeightWatchers launches first ad with Ogilvy

WeightWatchers had launched its first advertisement since switching to Ogivly Social adverting as the company seeks to maintain interest during a boom in weight-loss drug use in the US.

The 'Fits You' campaign uses testimonials from WeightWatchers users to emphasise the perks of the programme, and dispel notions of health being tied to a certain number on a scale.

Oprah Winfrey has resigned from the WeightWatchers board to avoid a conflict of interest after revealing that she has used weight-loss medication, and the new advert features people who claim to use a mix of WeightWatchers and weight-loss drugs.

WeightWatchers' Q2 results showed that subscriber numbers (-6.1%) and revenue (-10.9%) have both fallen year-on-year, and the company is aiming to cut annual costs by $100m through restructuring.

August 15th 2024

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