Your Weekly Social Download ??

What's New This Week?

Instagram is testing Carousel posts within the Reels stream. This will enable users to post multiple videos and/or still images in a single Reels post. And it comes as no surprise, since Instagram and TikTok tend to follow one another.?

X announces an option for advertisers to sponsor creator video uploads. This comes off the back of X testing out a new form of creator monetisation with YouTube star MrBeast who made over $250,000 from his first upload in the app.?

Instagram adds a video cutout option to create animated stickers for any video clip posted in the app. This new feature, where you can isolate GIFs from videos, comes in addition to being able to cut entities from still images.

TikTok announces platform trend data integration with Adobe Express. Adobe Express users will now be able to add the AI-powered Creative Assistant tool as an add-on within the app.

Threads is testing a new option to be able to save posts. This feature will align the platform with other apps as it continues to vie for people’s attention.?

What's Creating Impact In The Feed?

2024 Super Bowl Ads – the year of taking what people are talking about on social media and making an ad about it

This year’s Super Bowl gave us no shortage of material to talk about. With 16.7m total mentions of the Super Bowl across the globe (and counting), social media mentions during the game were up by 36%. And while a lot of these mentions were focussed on the game itself, as well as pop star Taylor Swift and her Super Bowl-winning boyfriend Travis Kelce, there was also many a mention of the much anticipated ads – and for good reason too!

It is no secret that the majority of Super Bowl ads harness the power of celebrity, but this year also saw brands harness the power of social. UberEats' ‘David and Victoria Beckham Forget', Cerave's Michael Cera ad, and ‘The DunKings’ by Dunkin’ were all informed by moments that had social media abuzz with commentary. These ads position social as one of the most valuable tools for brands to use – ensuring not only just appeal to wider audiences but cut-through too.?

And while mining insights from social media is not a new technique, it is becoming more prominent. So, to see brands using social listening on a stage where 123 million people in the US alone watched the broadcast is pretty impressive.

How To Turn It Up!

Want the insider knowledge as to what’s ‘in’ and ‘out’ on LinkedIn this year? We’ve got you!?

LinkedIn – the platform that reported significant increases in user activity and engagement in 2023 – is set to continue its upward trajectory this year. So, in order for you to get the most out of the platform and its algorithm, we’ve taken the best insights from Richard van der Blom’s “LinkedIn Algorithm Insights 2024” report and distilled them into a quickfire Ins and Outs list. See below:?

Ins:?

Polls

Responding to comments within an hour?

Reposting instantly

Tagging with intent

Using the Featured section

Outs:?

Posting more than once a day?

Hashtags

Posting and ghosting

Locking content

Editing posts once live

For further insights, you can download the report in full here.