Your Weekly Social Download ??

What's New This Week?

Brace yourself, TikTok users! Universal Music is pulling tracks from the app, so no more Taylor Swift, Drake, or Billie Eilish hits as the artists failed to reach a licensing agreement with TikTok. Will this have a huge impact on TikTok?

LinkedIn officially hits the billion-member milestone with 'record engagement'.?

Meta introduces "Engaged View" for video ads, allowing advertisers to measure conversions within a day if users watch at least 10 seconds. Boost your video insights and performance!

Dive into Pinterest's "Predicts Agency Insights Guide" for exclusive tips on maximising your Pin campaigns. This will allow users to unlock the potential of data-backed trends and align promotions with user behaviours.

YouTube unveils new Playlist analytics and updates in YouTube Studio. Now users can compare their playlists' performance side-by-side in the Content tab, keeping their YouTube content game strong!

Whats Creating Impact In The Feed?

Michael Cera's dazzling collaboration with CeraVe isn't just a celebrity endorsement; it's a stroke of marketing genius.

The clever marketing strategy involves influencers like Haley Kalil stumbling upon Cera signing lotion bottles, turning wild speculations into a social media spectacle. Even fan accounts hint at a potential collaboration.

The well-coordinated social campaign, strategically anchored by major influencers, showcases brilliance in execution. From Michael Cera handing out bottles on the streets, to his podcast appearances – the audience is loving the clever, albeit confusing, approach.

?Anticipation for future surprises continues to build as narratives unfold, teasing a potential Super Bowl ad that would solidify this campaign's clever momentum.

What sets this marketing move apart is the unexpected fusion of a Hollywood star with an unassuming lotion bottle. It's a lesson in leveraging influencer activations to craft compelling storylines and ignite unstoppable momentum.

Did you ever think Michael Cera, the quirky heartthrob, would be diving into the world of skincare? Well, it's happened!

How To Turn It Up!

??How to level up the quality of your Instagram Reels??

Sick of your Instagram Reels uploading at seemingly low quality? Well the next time you upload a Reel, head to Advanced settings and ensure you select “Upload at highest quality”. You can thank us later ??