Your Weekly Social Download ??

What's New This Week?

Meta introduces new Instagram and Facebook restrictions aimed at safeguarding teens, such as automatically placing them in the most restrictive content control settings and hiding more types of content.?

Exciting news on Instagram! Testing is under way for the "Friend's Story" feature, allowing users to share stories directly with friends. The recipient can review and, if they approve, they can seamlessly add it to their own story.

X is set to launch three new shows hosted by TV personalities Don Lemon, Tulsi Gabbard, and Jim Rome on the app.?

Big news for merchants as X announces an extended partnership with Shopify, unlocking enhanced opportunities for Shopify merchants to showcase and promote their products within the app.

Users can now cast TikTok content to Chromecast TVs, offering an additional viewing option. While it might not be a game-changer for most, Google's plans to facilitate TikTok live-streams through Chromecast later this year add an intriguing layer to the mix.?

Whats Creating Impact In The Feed?

UGC vs EGC: Step aside influencers. We’re now focusing on a more authentic source – employees.?

?User Generated Content (UGC) has long encouraged audience contributions, but Employee Generated Content (EGC) is now taking centre stage, thriving on authenticity.?

Although UGC might enjoy wider creative licence, aiming for pure entertainment value, EGC thrives on authenticity, telling stories that allow audiences to associate positively with the company and its products. With EGC, relevance and accuracy are crucial, ensuring content authenticity resonates with both the brand and its employees.

SheerLuxe, a pioneer in covering the fashion and lifestyle industry, exemplifies this approach by seamlessly blending content strategy and employer branding through a well-executed social media strategy, achieving unmatched success.

With over 7.2 million likes, SheerLuxe’s TikTok content exudes authenticity, offering a genuine peek into their office culture, day-to-day operations, and the lives of their employees. This authenticity builds trust and a deeper connection with the brand.??

?In essence, compared to UGC, EGC emerges as the authentic player in content creation – a powerful brand testament from those who know it best.

How To Turn It Up!

Crafting a compelling carousel post is more than just slapping text on an image. Let's break it down:

Cover Slide: Think of it as your shop window. Spark curiosity and guide your audience to a destination. What's the takeaway by the last slide? Build your title around that.

Main Body: Don't cram it with paragraphs. Make it conversational. Warm up your audience and lead them to swipe for more.

End: Finish with a strong statement. The last thing they read will stick. Summarise the key point for a clear takeaway.

Remember, text placement matters for reader engagement. Write your carousel copy first, then design. A successful carousel is about hooking, engaging, and leaving a lasting impression.