Your Weekly Bulletproof Brief

When Salespeople Are The Ones Creating Your Sales Training

Sales training rarely create results.

Most of the time it's vague advice that doesn't even apply to the prospects that you need to reach out to in order to hit your goals. Yet without training, you are setting yourself up for failure. So?how?do salespeople create – and deliver – training that’s not only effective but relevant to their industry, prospect base, and sales cycle?

It doesn't start with the sales trainer, but rather the salespeople themselves.

It's all in this week's newsletter!?

Let's Make Selling Bulletproof-

Featured Livestream

Mike is a Digital Marketing Executive and Sales Manager with McCloskey Motors in Colorado Springs, a podcast host, and a Sales and Leadership coach. With over 30 years of leadership and coaching experience, Mike has led individuals and teams in automotive to high levels of success. He has over 18 years exclusive in automotive sales to executive management he has gained expertise in many areas of dealership operations.

Featured Article

Sales Training That Actually Creates Sales

by Shawn Rhodes, Author Of Bulletproof Selling

Salespeople the world over understand that training rarely trains them to create more results. Often the training is out of touch with the goals they’re pursuing, or it doesn’t apply to the type of prospects they have in the pipeline, or maybe it’s using language and scripts that went out with bellbottom pants.?

Yet we know if we don’t train to succeed, then we are training to fail. How can salespeople get training that actually creates more sales, given how diverse and quickly changing everything is in the world?

Mike Phillips, a sales leader with McCloskey Motors, sat down with us?and shared that he believes the best training isn’t the kind that leaders deliver. Rather, sales training that actually creates sales starts with salespeople themselves.

Featured Podcast

Why Sales Training Rarely Sticks

Salespeople are always trying to get better, but why does their sales training seldom stick? In this interview with?Mike Phillips of McClosky Motors, we examine how great sales leaders empower their salespeople to not only attend sales training but ensure that it is used and produces real sales results.

This Week's Bulletproof Backlink

The teams I studied were Bulletproof because of all the times that their predecessors hadn't been. Every time a Marine is injured, or a Green Beret or a Navy seal, they do an extensive debrief and ask, how did that happen? Where did our training fail us? Or where could we improve our training so someone isn't injured like that again? The same process can be applied to how we sell.

– Shawn Rhodes on Love Selling Hate Sales With Josh Wagner

Upcoming Livestream Interviews

Jamie Shanks

When: Wednesday, April 27th at 1:30pm EST

Jamie Shanks is the CEO of Pipeline Signals, a startup SaaS firm that helps businesses scale their pipeline through monitoring and mine their total available market, list of accounts for relationship connections, competitive intelligence, and compelling events such as job changes. Jamie has been in the social selling world for over a decade and has trained salespeople at Microsoft, Thomson Reuters, Oracle, American Airlines & Intel, so we're going to learn a lot from him!

Upcoming Speaking Events

Roller Skating Association International

Annual Conference

Orlando, FL

May 2, 2022

Metal Treating Institute

Annual Conference

Hilton Head, SC

May 4, 2022

Public Risk Management Association

Annual Conference

San Antonio, TX

June 6, 2022

U.S. Travel Association

Annual Conference

Grand Rapids, MI?

August 8, 2022

Textile Rental Services Association

Annual Conference

Nashville, TN

September 15, 2022

Western Bankers Association

Annual Conference

San Diego, CA

September 19, 2022