Your Weekly Bulletproof Brief

Gain Lifelong Customers

Salespeople spend entire careers creating customers that keep coming back.

We all know it’s easier to sell to someone who’s already a customer, but how many of us are systemizing a sales process that keeps customers for a lifetime?

It's all in this week's newsletter!

Let's Make Selling Bulletproof-

Featured Livestream

Steve Weinberg has spent his life selling and helping others sell better, sell faster, and sell more. He is an expert at building, guiding, and sustaining high-caliber sales teams, and creating exemplary standards in account management. He has over three decades of leadership experience in sales, including Vice Presidencies at Dun & Bradstreet Software, AC Nielsen, Solcorp (then part of EDS, now HP), and Deloitte and Touche. Steve earned a B.A. in Economics / Business Administration from North Park University, and an MBA from Loyola University of Chicago. He is also a CPA and has experience in accounting, consulting, and as a graduate-level Economics instructor. He is married and has two adult children. He is the author of Above Quota Performance (Armin Lear Press, 10/18/2022). Learn more at?https://www.steveweinbergsales.com/.

Featured Article

Systemizing Lifetime Customers

by Shawn Rhodes, Author Of Bulletproof Selling

We all know it’s easier to sell to someone who’s already a customer, but how many of us are systemizing a sales process that keeps customers for a lifetime?

Certain industries like insurance, auto sales and realty depend on customers coming back to them again and again – yet they’re still hoping that they convert customers for a lifetime.

No matter what industry you’re selling in or how many products or services you have available, you should be systemizing what you can do throughout the lifecycle of a customer to ensure they see you as a trusted advisor and not a vendor.

To learn how that’s done in one of the most commoditized industries on the planet,?we sat down with Trey Sinclair, President of Wells Insurance Agency.?He shared a sales system that the best in his industry use to ensure their customers come back again and again and showed us how any salesperson could use it to keep customers for a lifetime.

KEEP READING

Featured Podcast

Convert Lifetime Customers

Salespeople spend entire careers creating customers that keep coming back. These salespeople don’t have to prospect as much and they rarely have to overcome objections. Instead, they only deal with people that know, like and trust them. While it used to take decades to develop a book of business like that, it doesn’t have to.?We sat down with Trey Sinclair, President of Wells Insurance Agency?to learn how he systemizes follow-on sales in his agency and he shared a system that any salesperson can use to create lifetime customers for themselves. It’s all in this week’s Bulletproof Selling podcast!

LISTEN

This Week's Bulletproof Backlink

Look outside of your industry for potential customers and ask yourself, “Who else is also challenged with their problems? Who else could benefit from my product or service? Maybe it was specifically built for financial services and that's why I've been selling to, but who else is in the network of financial services as an industry that could also use this?” Now you can expand from playing in a little tiny puddle to now being in a pond, and eventually you can open up the whole ocean.

-Shawn Rhodes On The Successful Pitch with John Livesay

LISTEN TO THE ENTIRE INTERVIEW

Upcoming Livestream Interviews

Kevin Vear?

January 10th at 10:30 am EST

Kevin Vear is an experienced and proven direct sales professional and consultant. He subscribes to the belief that success begins with seeking to understand, holding a win-win mindset, and finding synergy in every interaction to ensure successful outcomes. Kevin is a proven professional with 30 years of sales experience in all areas, funcions, and levels of the organization. As a direct contributor, Kevin follows Franklin Covey’s “Helping Clients Succeed” sales methodology. His primary strength is establishing new relationships using a structured approach which accelerates sales, improves revenue, and creates a positive buying experience that enables decisions leading to mutual gains.

Larry Long Jr

February 3rd at 10:00 am EST?

Larry Long Jr, Founder and CEO...now, that's CHIEF ENERGY OFFICER, of LLJR Enterprises, which is focused on motivating and inspiring organizations and their leaders by way of Keynote Speaking, Executive Coaching and Sales Training to maximize employee performance. Larry is also author of the book, ‘JOLT!’ and host of the ‘Midweek Midday Motivational Minute’, a live show each Wednesday at 12 noon Eastern Time.

Patti Denucci

February 7th at 10:15 am EST

Patti DeNucci believes the quality of our conversations and connections determines our success – not how many people we know or talk to. Patti is a corporate and conference speaker, workshop facilitator, consultant, and the author of the award-winning success guide, The Intentional Networker: Attracting Powerful Relationships, Referrals & Results in Business. She’s known for imparting her wisdom through highly interactive and engaging presentations and workshops, which she sprinkles with her signature sense of humor and irresistible charisma.?

Upcoming Speaking Events

Advertising Specialty Institute

Annual Conference?

Orlando, Florida

January 04, 2023

John Deere

Prospect Training

Moline, Illinois

January 17, 2023

Florida Association of Insurance Agents

Leadership Conference?

Tampa, Florida

April 13, 2023