Your Weekly AI Briefing | Week 7 / 52
AI is changing hourly. Our mission is to keep you one step ahead of the rest - each and every week with easy-to-understand, hard-hitting stories that keep you informed, educated & inspired.
OpenAI launches deep research agent for multi-step research tasks
Hot on the heels of its launch of the o3-mini model last week, OpenAI on Sunday announced another component for ChatGPT that allows the generative AI (genAI) tool to do more in-depth research.
Opinion: Brace yourselves—OpenAI’s deep research agent means AI can now handle complex, multi-step research, slashing the time needed for competitive analysis, trend forecasting, and audience insights. This shift forces marketers to refine their strategic thinking and creativity, as data gathering becomes increasingly automated. The role is evolving—less manual digging, more high-level decision-making. Stay ahead, or get left behind. ??
Marketers, You’re Using AI All Wrong (But It’s Not Too Late to Fix It)
AI was supposed to revolutionize marketing with hyper-personalization and effortless automation, but instead, it’s often creepy, clunky, or just plain awkward.?
Opinion: AI isn’t the magic bullet—it’s a tool, and you’re only as good as how you use it. Hyper-personalization without real strategy just feels intrusive. The fix? Focus on value-driven, human-centric AI applications that enhance customer experience rather than overwhelm it. Smart automation should feel seamless, not soulless. Adapt now, or risk turning your audience off. ????
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OpenAI tries to curb stomp DeepSeek...
OpenAI has released o3 Mini and Deep Research, seemingly as a response to DeepSeek's rising success—while also mimicking DeepSeek's UI. However, within just 12 hours, an open-source alternative to Deep Research has already emerged.
Opinion: AI wars are escalating, and marketers are caught in the crossfire. With OpenAI scrambling to outmaneuver DeepSeek, expect rapid innovation—but also constant disruption. The lesson? Stay agile. The best marketers will be those who can seamlessly adapt to shifting AI tools, ensuring they always have the sharpest competitive edge. ????
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Opinion: Marketers, scattered tools slow you down—centralization is the game-changer. By integrating media assets, data, and channels into one AI-powered platform, you eliminate inefficiencies and unlock real-time insights. Medialake automates the grunt work, so you can focus on strategy and creativity. Faster content, smarter decisions, better results. ????