Your weekly affiliate news from iGB Affiliate - 6 June 2024

This week iGBA editor-at-large Corey Padveen returns with his monthly search marketing roundup, including Google indicating that AI momentum won't be slowing down any time soon. GiG buys Casinomeister for ￡3m and OLBG is the new sponsor of Lions Gibraltar FC.

PAID & SOCIAL

Search marketing roundup: June 2024

This edition sees iGBA editor-at-large Corey Padveen provide the headline takeaways for igaming affiliates including increased AI usage, Instagram’s Threads and Google advancements in ads and AI.

M&A

GiG buys Casinomeister for €3m

GiG’s fast-growing affiliate business has added legendary player advocacy platform Casinomeister to its portfolio.

SPONSORSHIP

OLBG inks Lions Gibraltar FC shirt deal

OLBG’s brand will appear on the matchday and training kit of Lions Gibraltar FC under a new multi-year sponsorship deal.

REGULATION & COMPLIANCE

GambleAware donations up to ￡49.5m in 2023-24

UK-facing GambleAware collected ￡49.5m (€58.1m/$63.0m) in total voluntary charitable donations in 2023-24, up 13.8% on the previous financial year, with Flutter Entertainment again the top donor.