Your weekly affiliate news from iGB Affiliate - 25 October 2023

This week, Sharon McFarlane delves into how gaming affiliates can use CSR strategies to help grow their business. In news, there's a potential shake-up for Finland's gambling system and responsible gambling updates from Norway and the UK.

STRATEGY

Using CSR strategies to help build an affiliate brand

There's no simple route for growing a gaming affiliate, but Sharon McFarlane explains why CSR strategies should be crucial to any plan. From exploring its importance to knowing the right amount of exposure to give it to customers, McFarlane covers both the opportunities and potential pitfalls.

LEGAL

Finland launches legislative project ahead of gambling reform

Finland’s government has outlined the legislative pathway towards the creation of a regulated gambling market by 2026. The ministry of the interior has set up a project that will guide the reform of the Finland gambling system as it prepares for the introduction of a licence system.

SOCIAL RESPONSIBILITY

Bl? Kors to run Norwegian problem gambling hotline

Addiction support group Bl? Kors is to take over the running of Norway’s national gambling helpline from next year. The organisation has been appointed to operate the call centre by the Norwegian Lottery Authority from early 2024.

SOCIAL RESPONSIBILITY

Youth gambling resource launched across England

A new resource which aims to provide evidence-based information and support on gambling harm to those working with children and young people has been launched across England.