Your weekly affiliate news from iGB Affiliate - 23rd August 2023

This week, Martin Calvert talks all things SEO and AI, including the biggest risks and rewards this new tech poses for content creators. In news, it's financial galore with Q2 reports, namely growth for Better Collective and more revenue decreases for Catena.

SEO

Martin Calvert on 2023’s biggest SEO change for gaming affiliates

Marketing director at ICS-Digital, Martin Calvert, explains the single biggest change he’s seen in SEO during 2023 for gaming affiliates. He also touches on AI’s development for the industry and the biggest risks and rewards this new tech poses for content.

FINANCE

Better Collective sets record Q2 with 39% growth year-on-year

Better Collective reported a record-breaking second quarter, with group revenue hitting €78m as it continues to diversify and grow its revenue streams.

Revenue for the affiliate increased by 39% in a period when it acquired?Skycon Limited for ￡45m.?The acquisition gave Better Collective access to the British company’s display advertising expertise as well as paid advertising on channels that include sports media.

STRATEGY

CasinoNieuws.nl acquires OnlineCasinoGround.nl

CasinoNieuws.nl has announced that it has acquired OnlineCasinoGround.nl for an undisclosed sum.

The affiliate revealed that its newly acquired brand?ceased activities in the build-up to the ban on untargeted advertising, which required affiliates to demonstrate that 95% of its visitors are 24 years or older.

FINANCE

Catena Media revenue decreases continue in Q2

Catena Media has announced a decrease in revenue to €16.9m as its financials struggle across the board.

Revenue for the affiliate decreased by 16% in a period where it also announced long-term media partnerships, appointed a new interim CFO and published new financial targets for the next two years.

FINANCE

Raketech sets record Q2 revenue with €17.6m

Raketech has revealed a record revenue of €17.6m (￡15.1m/$19.1m) for the second quarter of 2023, as the company highlights organic growth for its results.

The company also reported revenue for the first half of the year was also up on 2022 results, along with its reported EBITDA and operating profit.