Is Your Website a Worthy Digital Home Base?
Is Your Digital Home Base Worthy?
Your website is THE most important component of your digital marketing strategy. It is your digital home base and you need to make it great.
Common website mistakes can take away from the effectiveness of your site. Get the most out of your online presence by avoiding these common website problems.
Cluttered Home Page
Some home pages are stuffed with too much content. Visitors don’t know where to look. They don’t want to figure out the jumble.
Keep your homepage clean. Make every word count, and make sure they tell people who you are and why they want to learn more. Avoid adding unnecessary content or images.
Navigation is important too. Most people see this for the first time on the home page. Make sure the labels are easy to understand. Keep to no more than 7 major navigation options.
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Complex Content
Make sure your website is easy to read and understand. Stick to a style sheet to limit the number of fonts and styles and create consistency from page to page.?Pages that look different can confuse visitors.
To help visitors scan and find what they want:
Unusable on the Small Screen
Pay attention to the user experience on mobile devices. For most websites, half or more of visits come from small screen devices.
The other day I was trying to research places to shop for a specific item. I did a google search and got several options. To narrow, I tried to visit the websites. I say “try” because none of the 5 sites was easy to navigate on my phone. I gave up!
Truly responsive websites adapt to the device type that the visitor uses. Keep your writing straightforward and make sure buttons and menus are large enough to click on smaller screens.
HR Compliance Expert and Fractional CHRO for Small & Mid-Sized Businesses
3 年Jill Kurtz, APR what do you think is the #1 mistake that people make when they DIY their business website?
Bookkeeper for Small Businesses
3 年Cluttered home page - Ugh. Sometimes I wonder what the actual home of these web page designers look like.
Kick-Ass Copywriter | Content Marketing Strategist | Unique Content That Generates Leads + Sales
3 年You are singing my song, Jill! I nodded along to every single tip in this article. :)
B2B sales specialist. Author. Displaced Canadian. #nohoodwinkeryhere, #integrityisimportant
3 年CTA buttons are something I have trouble with - even when they are in a bright color and at the top of the page I still somehow miss them! Seems like all these things you mention all should be user tested. Note to self - I should probably do that for my new site!