Is Your Website Trying to Tell You Something? 7 Clear Signs It's Time for a Refresh

Hey there! You know that feeling when you look at your site and think "...this isn't quite working anymore"? Well, you're not alone! Let’s talk about when it's time to refresh the face of your brand.

1. Your Business Has Leveled Up (But Your Website Hasn't)

Remember when you first launched your site? Your business has grown since then, right? If your website feels like it's wearing last season's clothes, it's probably time for a new look.

What to look for:

- Your services have evolved (but your website is stuck in the past)

- You're attracting different clients now

- Your message has matured, but your site... not so much

2. Technical Issues Are Piling Up

Nothing erodes trust faster than a website that doesn't function properly. If you're constantly putting out fires, and you feel like you should have your web developer on speed dial, it's time for a deeper look at what’s going on.?

Watch out for:

- Pages that load slower than the line at Starbucks on Monday morning?

- Mobile views that look like a puzzle with pieces missing

- Links that lead to nowhere (awkward!)

- Security that's more "maybe" than "definitely"

3. Your Content Is A Little “Throwback Thursday”

Fresh content keeps people (and your organic search ranking with the Google bots) coming back for more. If your website is still showing that "upcoming" event from 2023, we need to talk.

Time for an update if:

- Your services list is showing stuff you don't do anymore (or want to stop offering)

- Your photos are giving vintage vibes (and not in a good way)

- Your blog looks like you’ve been on an extended vacation

- Those testimonials are stale and talk about old offers (see above!)

4. Visitors Are Bouncing (AKA The Numbers Don’t Lie)

The hard truth? If people are leaving your site faster than a cat chasing a laser pointer, something's up. Your analytics aren't just numbers - that’s your people telling you what's working (or not).? High bounce rates and low engagement metrics mean poor user experience is driving people away.

Keep an eye on:

- How long people stick around

- Which pages make them say "nope"

- Where they're getting stuck in your funnel

- Whether they're actually doing what you want them to do

5. Your Design Blends Into the Crowd

Templates are great (I love to build my own! More on that later) but if your website could be literally any business with a quick logo swap, we've got work to do. Your brand has a personality - your website should too!

Think about:

- What makes your brand uniquely you

- How to show off your work in your own way

- Making your content pop

- Adding those special touches that make people go "oh, that's cool!" (Horizontal scrolling, anybody? Or is that just me...?)

6. Updating Content Is Like Solving a Rubik's Cube

If adding a new blog post requires three cups of coffee and at least one Help Desk chat, something's not right. Managing your website should be more "I got this!" and less "What the actual heck?!?"

Red flags:

- You need a PhD in coding to update a single product description

- Simple changes turn into day-long projects

- You can't quickly add a landing page for that awesome new offer or event

7. It’s Not Bringing Home the Bacon

Let's get real - your website should be working for you 24/7 like an Employee of the Month that never takes breaks. If it's not turning visitors into paying customers, it's time for a change.

Look at those analytics again and really read between the lines! They tell a story. Are you listening?

- Are people clicking where you want them to?

- Is your contact form gathering dust?

- Can people easily figure out how to work with you?

- Are your ideal clients actually reaching out?

Okay, So What Now?

You’ve done a quick check-up and taken a good look at what's working and what's not. Dream a little - what do you really want your website to do for you? It’s capable of handling more than you think. Let’s build and automate things that will free you up! Also, poke around and scope out other websites, especially from your competition - what are other people doing that makes you go "Ooh, I like that"?

Your website should feel like your digital home - comfortable, welcoming, and totally you. Don't wait until it needs an extreme TV show makeover to do a review of your messaging, your offers, and your pricing. Trust your gut and really dig into getting clear on what could be optimized.

Get real about your resources & figure out how much time, money, and attention you can invest in updating things now, and what might need to wait. Then find your people - connect with a designer who gets your vibe and vision.

If you think that could be me, let’s chat! I’m always up for a free strategy session to see what your next steps should be.?

Grab a spot: bit.ly/CoffeeandStrategy

Want a quick checklist of stuff you should update right away? It’s yours here: https://visionandmomentum.com/fast-fixes

Need some troubleshooting on your site? Drop in to Tech Support Tuesday - it’s my open office hours for asking me anything. We can work on whatever you’d like - content creation, copywriting, or coding.? First come, first served, Tuesdays 2-4 pm Central. https://visionandmomentum.com/tech-support-tuesday

PS: What's your biggest website pet peeve? Share it in the comments - let's commiserate!?