Is your website still working for you?

When was the last time you really looked at your website? We mean?reeeally?looked at it—not just scrolling through to check if it's still online, but asking yourself:?Is this still the best representation of my business?

Many websites start as quick solutions—something to put online so you can say, "We have a website!" But businesses evolve. What made sense five years ago (or even last year) might not cut it today. Your website isn't just a digital placeholder; it's a key member of your team. And if it's not pulling its weight, it might be time for a change.

Why redesign?

Think about where your business was when your website was first built. Were you still figuring out your services? Did you know exactly who your target audience was or what problems they needed solving? Chances are, a lot has changed since then.

A great website should do more than just exist—it should actively support your goals. Businesses change. Markets shift. Customer expectations evolve. If your website hasn’t kept pace, it’s likely holding you back.

The hard truth about your website

Remember when you launched your website? Maybe you worked with a freelancer, used a template, or had a friend put something together. It probably felt perfect at the time - you finally had a professional online presence! But here's the thing - your business keeps evolving. You've refined your services, gained experience, maybe even shifted your focus.

That website from a few years ago? It's like trying to use your old business cards with outdated services and a phone number you don't use anymore. It's still there, but it's not really serving its purpose.

Let's get real: The cost of settling

You're busy running your business - whether that's growing your practice, serving clients, or managing your team. Between client meetings, staff management, and actually delivering your services, your website is probably the last thing on your mind. It seems... fine. But "fine" might be costing you more than you think:

• Ever lost a potential client to a competitor, then checked out their website? Ouch. First impressions happen in milliseconds, and your website is often making that impression without you.
• Notice how your conversion rates aren't what they used to be? Your website might be working against your growth, not for it.
• When was the last time a client said "I found you through Google"? If it's been a while, your website might be the reason.

The wake-up calls (you know them when you see them)

Here are the signs that your website needs attention - and trust me, they're probably familiar:

1. The "It's complicated" user experience

• Your mobile site looks like a shrunken desktop site
• Visitors need a treasure map to find your contact page
• Your load times are longer than a coffee break

2. The "We've changed" syndrome

• Your services have evolved, but your website hasn't caught up
• Your brand voice has matured, but your website still sounds like a startup
• Your team has grown, but your website still says "We're a small team"

3. The technical red flags

• Security warnings in browsers: "Not Secure" warnings in the address bar scare away visitors and damage your brand's trustworthiness. Outdated security certificates or mixed content (using both secure and insecure elements on the same page) can trigger these warnings.
• Forms that sometimes work (maybe?): Frustrated users abandon forms due to errors, slow loading times, or compatibility issues with different browsers or devices. This impacts lead generation and conversion rates.
• Analytics that tell a sad story of bounced visitors: High bounce rates indicate a poor user experience. Visitors are quickly leaving your site, suggesting issues with page speed, confusing navigation, or irrelevant content.
• Broken links and 404 errors: Broken links create a frustrating user experience and can negatively impact your search engine rankings.
• Incompatibility with modern browsers and devices: Websites that don't render correctly on the latest browsers or mobile devices alienate a significant portion of your audience.

Making the change: What's actually possible?

Let's talk transformation. A strategic website redesign isn't just about making things pretty. For your business, it could mean:

• Turning casual visitors into actual leads (imagine waking up to qualified inquiries in your inbox)
• Having a website that actually explains what you do (no more "Well, our website doesn't show this, but...")
• Getting found by the right people (goodbye, irrelevant inquiries)

The next step (No, really)

Look, we get it. A website redesign sounds like a huge project. But here's the thing - it doesn't have to be overwhelming. Start with a simple question: Is your website working as hard as the rest of your team?

If the answer is "no" (or even "I'm not sure"), let's talk. We can start with a quick audit to see where you stand. No pressure, no sales pitch - just a clear picture of what's working and what isn't.

Your move

Your website should be your hardest-working team member, not that colleague who's still using Windows 95. Ready to give it the upgrade it deserves? Contact Dejana at [email protected] to see how the Moye crew can help.

P.S. We are currently working on our own website redesign, so much of what is said above is from our own experience. So, you can be sure that we feel your pain :)