Is Your Website Slowly Dying? The SEO Mistakes That Are Killing Your Traffic ??

Many businesses are unknowingly letting their websites decay due to less obvious SEO mistakes. Beyond the well-known issues like keyword stuffing or neglecting mobile optimization, there are overlooked factors that could be draining your site’s visibility and traffic. Let’s uncover some less talked about errors that might be causing your website’s slow death. ???♂?

Mistakes ?

?1. Poor Internal Linking Structure ??

A weak internal linking strategy confuses search engines about which pages to consider most important. This may result in insufficient indexing of key pages; this further leads to a reduction in their visibility. ??

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2. No Content Update for Search Intent ??

Misaligned content with the new search intent makes your keywords useless. Nowadays, after all, it's important for search engines to prioritize user intent-old content simply may not rank well even with good keywords. ?

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3. Lack of Schema Markup ???

No schema markup means no competitive enhanced search results like rich snippets, which creates more visibility and click-through rates. ??

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4. Core Web Vitals ?

Ranking factors are loaded, interactive and visually stable Core Web Vitals. Omissions to them might have a strongly negative impact on your SEO while everything else is almost perfect.

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5. Incorrect Indexing Rules Management ???

The value of setup or not at all - it uses robots.txt files or no index tags, which in turn render indispensable pages inaccessible for search engines to use, non-existent for searches. ??♀?

6. Keyword Cannibalization ??

When multiple pages compete for the same keyword, it confuses search engines, resulting in lower rankings for all the competing pages.

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Solution ??

?1. A Solid Internal Linking Structure ??

Your internal linking should be well-defined and clear. Your most critical pages should be connected from other relevant pages that are available within your site so that these pages get properly indexed and fetch link equity.

2. Develop Content According to The Current Search Intent ??

Audit your content regularly and update it according to the present search intent behind popular searches. That is, if what people currently ask for is a guide instead of just a product page, respond in that way too. ??

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3. Schema Markup ??

Do schema markup, which allows search engines to understand better the context of your content, thereby raising the possibility of your pages appearing in rich snippets and increases its visibility and click-through rate. ??

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4. Core Web Vitals ????

Use Google Page Speed Insights to help you improve your Core Web Vitals by reducing your page load times, eliminating any layout shifts, and improving interactivity.

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5. Periodically Review the Indexing Rules ??

Review your robots.txt and no index tags periodically to ensure that crawlers aren't blocked from indexing important pages. Follow up with a site audit to ensure that all important pages are set to be indexed. ??

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6. Solve Keyword Cannibalization ??

?Look for pages competing for the same keywords and, if possible, merge them or else adjust the keyword targeting for each page so that no cannibalization happens.

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By addressing these overlooked SEO mistakes and implementing their solutions, you’ll stop your website from slowly losing traffic and set it on a path to long-term growth and visibility. ????

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