Your Website Post-Launch Checklist

Your Website is Live—Now What?

Imagine this: you’ve launched your brand-new website. The design is sleek, the content is polished, and you’re ready to welcome visitors. But weeks pass, and something feels off.

Traffic is flat. You’re not showing up on Google. Visitors are bouncing quickly.

It’s a common mistake—assuming the work is over once you hit “publish.” But launching a website is just the beginning.

Would you open a new store without checking if the doors are unlocked or if the cash register works? Of course not. Your website needs the same attention and care after launch to ensure everything is running smoothly.

The Most Overlooked Website Post-Launch Steps

Here are a few critical things that could make or break your website’s success:

• Security & Trust – Is your website SSL-certified (HTTPS) to protect user data and boost search rankings? A lack of SSL can scare visitors away and damage credibility.
• Search Engine Indexing – Have you submitted your site to Google Search Console and Bing Webmaster Tools? If not, search engines might not even know your site exists.
• SEO & Metadata Optimization – Your meta titles, descriptions, and keywords play a huge role in ranking. Are they fully optimized for visibility?
• Performance & Speed – A slow-loading site means lost visitors. Have you tested your site’s speed and performance to ensure users aren’t bouncing?
• Analytics & Tracking – If you don’t track user behavior, you’re flying blind. Have you set up Google Analytics (GA4) and event tracking to measure conversions?

These are just a few of the essential steps. Skipping them can lead to lower traffic, poor engagement, and even security vulnerabilities.

Don’t let your website’s potential go to waste!

What’s one website mistake you’ve seen (or made) after launch? Drop a comment below! ??

Source: https://js-interactive.com/website-post-launch-checklist/