Is your Website Nothing More than a Colorful Digital Business Card?

A strong website does more than just look nice. Do you know how fast consumers make decisions about whether to buy into a product or service?

It takes as little as 3 to 10 seconds - that’s all the time you get to convince them to explore further, trust your brand, and eventually become clients.

?So, what separates a merely attractive website from one that truly converts visitors into leads?

To captivate, inform, and persuade your audience, the first screen of your website must address the Big 5 - the essential questions that help users understand who you are and why they should choose you.

The Big 5 Questions Your Website Must Answer

1. What Do You Do? This seems basic, but too many websites are vague about what they actually provide. Your audience should instantly understand the core of your services, so skip jargon and get straight to the point. Clarity here is essential to keeping visitors interested.
2. Can You Help Me? Be specific about whom you’re best suited to help. This could mean targeting “small business owners in tech,” “aspiring business coaches,” or “mid-level managers in need of leadership training.” Narrowing down your audience in clear language will resonate with your ideal clients and show them that your offerings are tailored to their needs.
3. Why Are You Different from Competitors? Think about what makes your business unique. Is it a specialised approach, innovative tools, or specific expertise that’s hard to find elsewhere? Highlight what differentiates you, making sure to position your business as the best solution for your audience’s challenges.
4. Where’s the Social Proof? Testimonials, case studies, and downloadable resources give credibility to your brand. Offering proof (through reviews, successful client stories, or free downloads) shows that you’ve delivered results before, making visitors more likely to trust in your services.
5. How Do I Get in Touch or Learn More?

This is where your calls to action (CTAs) play a crucial role. Make it easy for visitors to take the next step, whether that’s booking a call, filling out a contact form, or signing up for your newsletter. CTAs should be highly visible, clear, and strategically placed across your site.

Remember that your website is way more than just how aesthetically pleasing it looks.?

It’s not just about your website’s design; it’s about saying the right things to the right people at the right time. You likely have all the relevant information (either on your site, social media, or within your resources) but if it isn’t organized strategically, it can get overlooked. Think of it as putting the right puzzle pieces in place so your visitors quickly grasp your value and see exactly how you can help.

For example, if you’re not using the right keywords in strategic spots across your site, you’re likely invisible to search engines unless someone searches for your exact name. Identify the terms and phrases your target clients use when looking for services like yours. Crafting content that incorporates these keywords will boost your visibility and attract organic traffic from people actively searching for help.

Also, don’t be afraid to put in “Calls to action” buttons all over your website.?

You can never have too many!

You want to make it easy for people to take steps toward working with you by placing CTAs throughout your site. From “Book a Call” and “Download a Freebie” to “Sign Up for Our Newsletter,” the more options you offer for engagement, the more likely visitors will take action. Include buttons as much as possible across your page to meet them wherever they’re ready to take the next step.

Need Help Optimising Your Website and making your Business Coaching Business stand out as THE go-to in your industry?

Click here to book a non-obligatory consultation call today.