Is your Website MobileFriendly?If not then they better be says Google

Zineb Ait Bahaji, Google’s Webmaster Trends Analyst announced that from the 21st of April of this year, Google is going to make a massive change to the way it ranks websites. This change overtakes both Panda and Penguin in both size and search results and will play a big impact on the web world.

If your website, blog or landing pages are fully optimized for mobile, then this change is going to be the perfect option for the improvement of your surfing experience on your phone.

How this will operate is explained below:

Starting April 21, Google will be increasing the application of mobile-friendliness as a bench marking sign. This alteration will bring diversity to mobile searches in all languages worldwide and will have a significant impact on our search results. As a direct result, users will find it easier to get high quality search results that are optimized for their devices.

Google is the greatest force that it provides website owners with free tools to show them how to access the new search algorithm. If your website is full mobile-friendly then you will receive a success message from Google. On the other hand, if your website fails the mobile-friendly test, then the message you will receive will be the one telling you why the situation is so.

It is key that the best landing pages in the world to make some changes to their systems to suit the mobile-friendly new system. To protect the site from this problem, the owners can follow the following steps:

Responsive Design – Responsive design is Google’s best recommendation for the design pattern. The reason responsive design desirable and it doesn’t create multiple copies of the same site. Viewers can check only one URL and the website will be adapted as they move from phone to tablet to desktop and beyond.

Dynamic Serving – Like the helpful, responsive design, a dynamic serving approach keeps the same URL — but this time, the HTML actually changes. Dynamic serving uses user-agents to seek out what kind of device the viewer is using and then dynamically serves up the appropriate view. This is not error-free, but is an option that is recognized by Google to help owners transform their sites to mobile-friendly ones.

Mobile Website – The creation of a separate mobile website was one of the most primitive options that were available even before this change. The reason this technique is not as recommended as the Responsive Design system is because this process is full of user-unfriendly problems. Not only does Google have to maintain two pages of your content, but also the experience for a user is disruptive.

Responsive Design is the best option as it is considered the best option for not only the owners, but also the users. Google recommends it too, and so do the users and designers. The chance to modernize your website is not only suitable for the users, but also for the owners as it enhances the experience of the website and makes it more popular.