Is your website mobile-friendly? Here are 3 steps
As of 2017, over 70% of mobile phone users reported searching the internet from their phone, and 80% of that group reported using Facebook on their phone.
These statistics show how important it is for an attorney’s website to be useful and easy to navigate on the computer as well as through mobile technology.
To be sure your website is mobile-friendly for potential clients, follow these 3 steps:
#1: Website design
Your website should reflect the identity of your firm. It doesn’t need to be flashy or have a lot of graphics. This can actually slow down the speed of your site making some potential clients leave.
Make communicating with your firm through the website easy by having your contact information on the front page. It should include options for both online and offline clients.
Most importantly, navigating your website should be easy on both a computer and mobile device.
#2: Website content
The content on your website should demonstrate your understanding of the issues that your potential clients may be facing as well as a desire to help your clients.
Consider including articles and frequently asked questions sections to demonstrate the experience your firm has. Adding an email newsletter to benefit your readers brings an extra touch and increases loyalty from subscribers.
Don’t forget the basics either such as attorney biographies, and years of experience.
#3: Drawing traffic
Your website can’t help your firm much unless people are actually visiting it. To generate traffic, you need to be sure that your site is optimized so that search engines can easily find it. This is a bit complicated which is why you may want to consider outsourcing this part of your website. You may also want to consider submitting your site to an online directory.
The above steps can help you get started in getting the most bang for your buck when it comes to using your website as part of your marketing plan.
