Is Your Website Keeping Up?

Google Makes Changes That Can Impact Your Business!

At NextLevel Web Solution, we understand the challenges of running a small and medium business. One crucial element for success in today's digital world is a strong online presence, particularly a website that functions smoothly and attracts customers.

Here at NextLevel, we stay updated on the latest trends and changes that can impact your website's performance.

Today, we want to talk about a recent update from Google that you should be aware of.

It's about?Core Web Vitals, a set of metrics Google uses to measure how user-friendly your website is.

What's New?

Google has recently replaced a metric called?First Input Delay (FID)?with a new one -?Interaction to Next Paint (INP). Both metrics assess?page responsiveness, how quickly your website reacts to user interaction, like clicking a button.

Why Does This Matter?

While FID has been used for a while, Google believes INP is a more accurate measure. Here's the key takeaway:?a fast and responsive website is essential for a good user experience.

Think of it this way: if someone clicks a link on your website and it takes several seconds to load, they're likely to get frustrated and leave. This can directly impact your business by:

• Decreasing sales:?Frustrated visitors are less likely to convert into paying customers.
• Damaging your brand reputation:?A slow website reflects poorly on your brand's professionalism.
• Hurting your search ranking:?While Core Web Vitals themself (including INP) might not directly impact search ranking, Google prioritizes user experience. A slow website could get penalized by other ranking factors.

Hold On, You Said Core Web Vitals Don't Affect Rankings?

That's right!

There seems to be some confusion around this point.

Core Web Vitals are separate from Google's "Core Updates," which can significantly change search rankings. However, a well-performing website – fast, responsive, and mobile-friendly – aligns with Google's overall user-centric approach, which indirectly benefits your ranking potential.

Here are some statistics to consider:

53% of mobile website visits are abandoned if a page takes longer than 3 seconds to load?(Source: Google).        

Conversion rates drop by 7% for every 1-second delay in page load?(Source: FixPoint).        

So, what can you do?

Don't worry, we've got you covered!

• Get a Website Audit:?At NextLevel, we offer comprehensive website audits that assess your site's Core Web Vitals score, including the new INP metric.
• Optimize Your Website:?Based on the audit results, we can identify areas for improvement, like image compression or code optimization, to speed up your website.
• Focus on Mobile Experience:?Over half of all website traffic comes from mobile devices. Ensure your website displays and functions flawlessly on smartphones and tablets.

Investing in a well-maintained website is an investment in your business's future.?By staying on top of Core Web Vitals and user experience, you create a positive user experience, improve conversion rates, and ultimately, boost your bottom line.

Ready to take your website to the next level?

Contact NextLevel Web Solution today for a free consultation! We'll help you understand the latest Google updates and create a website that attracts and retains customers.

Stay tuned for more updates!

We'll continue to share valuable insights and actionable tips to help your SMBs thrive in the digital age.