Is Your Website Design Out of Date?
Heather Locke
Transforming Businesses through Website Design, Development, Maintenance & SEO | Founder & CEO of Hammersmith Support | Phoenix & Nashville Offices - Clients Nationwide
It's easy to overlook your website when your business website is running?smoothly. Because why fix what isn’t broken? But just like clothing trends change, so do website?designs—and so does the tech in creating a website’s structure. It’s important to stay on top of these ever-evolving?trends?for several reasons.
Out-of-Date Designs
There are a few ways your site can look, feel, and function in an out-of-date way:
Why It Matters
If you’re thinking “as long as it works, who cares?” the reality is that?out-of-date?design can be hurting your credibility. Internet users are far savvier than they used to be, and with so many scammers out there, users are more likely to judge a book by its cover—or a business by its?site. Out-of-date design can give the?impression?that your business is also outdated, or even dishonest.
Further, if your site design is out of date, your site structure is likely to be out of date as well. This means your site could inadvertently be excluding those with?disabilities. It could also be not easy to view on?mobile, meaning the majority of users won’t be able to access your site the way you intended.
Options
Refresh
If your site structure is good but the design is lacking, a site?refresh?may be a good option. Refreshes involve updating color schemes and fonts. Adding new features like a?blog?as well as professional images, complete with full descriptive?information, is beneficial for site visitors and?SEO.
Redesign
领英推荐
If your site looks old because it is old, it’s time for a full redesign. Having a custom-built site not only will bring your website visually up to date but structurally as well. If you’re concerned about a new site negating your?long standing?SEO, we have a solution for that. Our rebuild process involves identifying the key pages of your site and retaining the existing?SEO?through staging and redirected pages.
Hammersmith Support Can Help Your Site Too
Do you have questions about what your site might need? Schedule a?complimentary 30-minute consultation?and let’s talk through your thoughts and how Hammersmith Support can help you and your business.
Contact Information:?
Heather Locke, Founder and CEO of Hammersmith Support
Phone: 602.391.8024?
Email:?[email protected]
Schedule a Complimentary Consultation:?https://hammersmithsupport.com/schedule
Originally published on hammersmithsupport.com